Billy Overin, Paid Search Specialist

Posts By Billy Overin

PPC Keyword Planning – Pt. 2: The Awareness Ladder


An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are […]

Posted by Billy Overin, on January 28, 2014


PPC Keyword Planning – Part 1


What Matters in PPC Keyword Bidding When working with new clients at seOverflow, one of the important challenges we are faced with is communicating how a keyword bid is a small part of the overall picture as it relates to what the client actually pays for (when it comes to a click to a search […]

Posted by Billy Overin, on January 6, 2014