Dan Kern has more than 10 years experience in technical SEO, content strategy, on-page optimization and link building, utilizing white hat best practices to drive targeted customers and meet business goals. Dan Kern, Inflow Contributor
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Dan Kern

dan kern

Dan Kern has more than 10 years experience in technical SEO, content strategy, on-page optimization and link building, utilizing white hat best practices to drive targeted customers and meet business goals.

Posted by Dan Kern on February 9th, 2016
SEMRush Spy

SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their competitors rank for (but your client does not). Supporting Documentation: Client Competitor Keyword Research Example Read More

Posted by Dan Kern on October 21st, 2015
SEO Risk Assessment Workbook

As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if I could quote Spider-Man). Many channels need your attention, but which particular channel deserves more Read More

Posted by Dan Kern on October 6th, 2015
the art of multi expert interview

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their brands. When the two are combined, a powerful synergy is created between a brand, influencers Read More

Posted by Dan Kern on June 3rd, 2015
ecommerce copywriting guidelines

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

Posted by Dan Kern on February 10th, 2015
laws of attraction

Like attracts like. Get to know this phrase. It’s at the core of everything that we do, everything we are and everything we ever will be. For centuries, our most revered historical figures (ranging from Buddha, Albert Einstein, Martin Luther King Jr, to Winston Churchill and even those men and women in the Bible) have Read More

Posted by Dan Kern on May 1st, 2014
vintage typewriter

Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product Read More

Posted by Dan Kern on November 6th, 2013
Inflow duplicate eCommerce content example

For eCommerce SEO professionals, issues surrounding duplicate content, and also thin/low-quality content, can spell disaster in the search engine rankings. As Google, Bing and other search engines become more sophisticated, they are rewarding websites who present only quality, unique content to their search bots for indexation. In this resourceful guide, we dig into a wide variety Read More

Posted by Dan Kern on October 17th, 2013

Google is a business that is always trying to maximize their revenue. They are using “what’s best for the user” as driving reason to build their Knowledge Graph presence, which is a big part of Hummingbird. Hummingbird appears to be using Knowledge Graph to answer questions in a more conversational format, which clearly aims to Read More

Posted by Dan Kern on September 5th, 2013

Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of a professional inbound marketing agency like Inflow, the following 5 content strategies for the web will Read More