Michael Kuehn, Sr. CRO Advisor - Inflow
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Michael Kuehn

Sr. CRO Advisor

Michael Kuehn

With more than five years of digital marketing experience, Michael Kuehn combines analytics-based decision-making with a passion for user experience. Over the years, he has worked with well-known companies across the e-tail, airlines, insurance and finance verticals, consulting with clients that include Allstate, Delta, Metlife, Demand Media and Citi Bank. In addition to CRO, Kuehn is experienced in both project and product management, having previously managed five software units for a leading loyalty website.

Born and raised in the New York area, Kuehn holds a Bachelor of Arts in political science from Rutgers University (GO KNIGHTS!). He loves to travel, having most recently visited Turkey. He has also lived in China on two separate occasions. Away from work, he enjoys playing soccer, skiing and winning all the board games.

Posted by Michael Kuehn on September 21st, 2016
5 ways to increase mobile conversions

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. Read More

Posted by Michael Kuehn on August 23rd, 2016
evergreen with snow holiday code freeze

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing Read More

Posted by Michael Kuehn on July 21st, 2016
Lings Cars website product page example

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. Read More

Posted by Michael Kuehn on June 29th, 2016
data being shared by little men through a laptop

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change Read More

Posted by Michael Kuehn on May 17th, 2016

Every good product owner, whether for a physical product, Web application, or Web page, knows the importance of measuring the success of your efforts through conversion KPIs. But it isn’t just enough to know you need to be tracking your performance – you also need to select the right indicators of success to really get Read More

Posted by Michael Kuehn on March 22nd, 2016
design the perfect site

Last time we talked about how to decide whether to redesign or improve your existing site. After careful analysis of your existing problems it is quite possible you have still come to the conclusion that a site redesign is the best path forward. As mentioned previously, you will want to engage your UX team as Read More

Posted by Michael Kuehn on March 8th, 2016
site redesign or address pain points

  Axe vs. Scalpel – Full Site Redesign or Continuous Optimization In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you even be conducting a redesign? This is a massive undertaking for any site, so you want Read More

Posted by Michael Kuehn on July 7th, 2015
lots of site options for people

Anyone who has been through a site redesign knows how painful this process can be. It takes months of planning, wire framing, design work, coordination with developers and ultimately, launch(es). Inevitably there are issues during the launch, and even once all of the kinks are worked out there is still the question of whether the Read More

Posted by Michael Kuehn on April 28th, 2015
measuring success

I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the three Cardinal Sins of KPIs and Performance Metrics[i] and realized that many eCommerce managers make Read More

Posted by Michael Kuehn on March 25th, 2015
mobile phone and money

How mobile drives purchase decisions, and how to track success in an omnichannel world With the propagation of smart phones with huge data plans, the landscape of retail is changing rapidly. While traditional eCommerce is frequently considered separately from brick and mortar, the addition of mobile to the mix can help tie these disparate channels Read More