RadicalGolfCarts.com is an eCommerce store selling aftermarket golf cart parts and accessories.
The site had trouble converting, so Inflow’s CRO team came in with multiple optimizations.
No opportunity was left unnoticed, as the team recommended everything from trust badge placement to lowering the free shipping threshold.
The client’s website had a good deal of traffic and had plenty of room for improvement but only signed on at the Insights level of SCOPE with Inflow’s CRO team.
The Analyst assigned to work on the conversion optimization of the site had to uncover not only where to make significant improvements, but also where to make the biggest ones right away without too much work by the development resources (limited to five hours per month at the Insights level of SCOPE).
After a round of user testing and deep analysis of the website’s Google Analytics and internal expert reviews, the eBusiness consultant started making key conversion optimizing recommendations, which the site’s resources quickly started implementing.
Once all the pieces came together, the results were clear wins.
Despite seasonal trends where online sales conversion rates historically have gone down on this site, the fall/winter of 2011-2012 saw the online sales conversion rate for this eCommerce site go up more than 63 percent.
The optimizations for the site can best be seen in the southern U.S. states where winter was less of a factor. In these states, such as Florida, Texas and California, the eCommerce conversion rate increased 79 percent.
Not only did the eCommerce conversion rate increase due to conversion optimization services applied, but so did the Average Order Value (AOV), which went up 6.5 percent.
A key indicator of an eCommerce site’s health is Revenue per Visitor (RPV), which tells you the average amount a site visitor is spending. Three months into this ongoing case study for the ongoing conversion optimization program, eCommerce RPV has increased 78 percent.