A high-end, Denver-based house cleaning company, Denver Concierge, came to us seeking ways to increase their client base with PPC.
Since this company delivers quality services (as evidenced by their strong retention rates), its pricing model makes it difficult to compete in the industry.
We also found some conversion optimization concerns within their website, as it did not have a clear conversion path.
Inflow built a paid search account with highly granular AdGroups to deliver customer messaging catered to keyword genres. We focused on remarketing to remain in front of all visitors that have shown interest in their services.
To help determine quantity and quality of leads, we implemented a call tracking solution, which is used to annotate the quality and result of each lead that calls from a paid search. This information is then used in account optimization and budget allocation.
To help solve account navigation issues, rather than recommend a costly website redesign, we implemented a landing page building platform to increase form conversions.
Since implementation, form leads have increased by 39 percent. Additionally, paid search accounted for 34 percent of traffic and 57 percent of overall leads in 2013, and has also proven to be an effective source of online traffic.