Candy Direct is an eCommerce site selling hard to find and nostalgic bulk candy.
When they came to us, Candy Direct had no content on their blog. We set a goal to begin to create a rich and interesting library of blog content for possible customers.
Sometimes, it’s just as important to have great product pages as it is to have great ideas to use those products. Along with the goal of creating content, another was to help increase brand awareness for Candy Direct as a go-to source for bulk candy.
For Candy Direct, starting with no content opened the door for keyword research, creative brainstorming and other possibilities. One major target audience was party/event planners.
A great way to get their attention while showing off the different products available was to compile an multi-expert piece. We interviewed Candy Stylists from around the world on how candy buffets can add pizazz to an event, and some of their best tips on styling a beautiful candy buffet.
Considering this was the very first introduction of Candy Direct to the content marketing world, they didn’t do too shabby! Candy Direct earned seven links back to the article, 257 pageviews and 41 social shared across major channels for this piece.