Inflow Content and Links Case Study, 121 Links with One Post
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Creativity Gets Links and Social Shares


Kent Barton, Chris Hickey, Mandy Mangold, Alex Juel, Glen McMurry of Inflow

From our Inbound Team


121 Links Earned from Creative Content Marketing

Results: 121 links from 11 domains tracked in Google Webmaster Tools; 4,230 social shares

The Inflow Solution

We worked with Asphalt Kingdom to think outside the box on its overall approach to Content Marketing-based link building. They were looking for creative solutions for bringing more attention to their brand while developing backlinks.

We developed and focused on targeting different customer personas and demographics with content that would be compelling and relevant to them. We wanted to create a piece that would meet Asphalt Kingdom’s goals and be unexpected for an eCommerce site.

Eventually we compiled a linkbait piece featuring 3-D chalk art. It was fun, unexpected, interesting and had the potential to be a social media sensation.

The Results

By stepping outside the realm of traditional content marketing, we found a huge hit within the asphalt community and beyond. In less than 30 days, we received 121 links and more than 4,200 social shares. The social shares are significant, as they send social signals back to Google, which can influence rankings. Best of all, none of Asphalt Kingdom’s competitors are doing anything close to this, giving Asphalt Kingdom a strong competitive edge for brand awareness.