Inflow’s CRO team started user testing, which revealed an insight that users were clicking on menu items sporadically instead of in an organized fashion from left to right, which the user brain automatically tends to do.
Reorganizing the menu items helped visitors select what they wanted with more ease and quickness.
The newly organized menu made way for optimal results—especially with mobile. The conservative expected lift was 51.48 percent in mobile. The conservative expected lift overall was 19.55 percent, which made this test and optimization a huge win. Below is the newly optimized menu after the test and recommendations.