Advanced Thin Films, based in Boulder, Colorado, offers a technical expertise in coating, metrology and manufacturing, while also providing precision laser optics and assemblies.
Because of the specific niche of their offerings, many consumers visit the web page for industry news and technological advice.
In opportunity-based link building, we seek out things that can help develop links pointing back to our client’s site. As it so happened, one of our strategists discovered a resource page exploring various 3D photography results on an outside domain was no longer live, meaning that all the different sites linking to it now returned a 404 error. For webmasters, it boils down to a bad user experience when you’re sending users to a dead page. For ATF and Inflow, it was a golden opportunity.
Our Strategists recreated our own version of the dead page on the ATF domain and contacted each one of the webmasters who had sites linking to the dead resource and asked them to link to the new one. This outreach was a quick and easy way to gain natural links to the ATF domain, while also providing value to the webmasters.
Through our outreach, we were able to get 96 out of the 100 webmasters linking to the dead page to redirect their link to the live resource page we built on the ATF domain.