Inflow's Conversion Optimization & CRO Testing Blog

Conversion Optimization

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Five Easy Steps to Increase Mobile Conversions

increase mobile conversions

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. But the above […]

Posted by Michael Kuehn on September 21st, 2016

eCommerce Site Optimizations to Schedule BEFORE the Holiday Code Freeze

Holiday Code Freeze an evergreen tree with ice

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing […]

Posted by Michael Kuehn on August 23rd, 2016

5 Reasons For Low Converting Product Pages

Really bad product page

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. […]

Posted by Michael Kuehn on July 21st, 2016

Say Goodbye to Bounce Rates: The new way to get the same old insight


Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this […]

Posted by Keith Hagen on July 14th, 2016

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