eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Shaun Elley on April 16th, 2019

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Posted by Gabe McFarland on April 2nd, 2019

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

Posted by Michael Kuehn on March 5th, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

Posted by Forrest Dombrow on December 26th, 2018

What would it look like to find the best eCommerce agency for your company? What signals would you look for to decide if they were delivering value? Read More

Posted by Michael Kuehn on November 20th, 2018

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Michael Kuehn on October 23rd, 2018

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More

Posted by Mike Belasco on September 18th, 2018

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages. Read More

Posted by Michael Kuehn on September 11th, 2018

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

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