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Conversion Optimization

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eCommerce Site Optimizations to Schedule BEFORE the Holiday Code Freeze

Holiday Code Freeze an evergreen tree with ice

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing […]

Posted by Michael Kuehn on August 23rd, 2016

5 Reasons For Low Converting Product Pages

Really bad product page

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. […]

Posted by Michael Kuehn on July 21st, 2016

Say Goodbye to Bounce Rates: The new way to get the same old insight

byebouncerates_feat

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this […]

Posted by Keith Hagen on July 14th, 2016

5 CRO Best Practices That Are No Longer Best Practices

test tubes in bottles of colored water

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change […]

Posted by Michael Kuehn on June 29th, 2016

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