eCommerce Conversion Optimization & CRO Testing Blog - Inflow
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Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Glen McMurry on November 14th, 2016
tachometers what is your ecommerce site speed?

Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift in conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are Read More

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the goinflow.com site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary Read More

Posted by Michael Kuehn on September 21st, 2016
5 ways to increase mobile conversions

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. Read More

Posted by Michael Kuehn on August 23rd, 2016
evergreen with snow holiday code freeze

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing Read More

Posted by Michael Kuehn on July 21st, 2016
Lings Cars website product page example

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. Read More

Posted by Keith Hagen on July 14th, 2016
stop looking at bounce rates

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this Read More

Posted by Michael Kuehn on June 29th, 2016
data being shared by little men through a laptop

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change Read More

Posted by Ally Kuhn on June 9th, 2016
testing with trello

Using Trello for a testing queue management tool is a great way to visually regulate tests that are being developed and collaborate with internal team members. Why Trello for Testing Queue Management? Trello is a great tool that allows you to easily manage your projects. If you’d like to read more about why Inflow loves Read More

Posted by Keith Hagen on June 6th, 2016
cross device testing

How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s Read More

Posted by Ally Kuhn on May 19th, 2016
trello for project management

As our team at Inflow has grown, it has become necessary to track projects more efficiently. For years, iMeet Central (formerly Central Desktop) was a great system that kept everyone in the know. But recently, we noticed functions could not keep up with our growing client needs. With that in mind, we started exploring other options, Read More