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Conversion Optimization

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5 Reasons For Low Converting Product Pages

Really bad product page

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. […]

Posted by Michael Kuehn on July 21st, 2016

Say Goodbye to Bounce Rates: The new way to get the same old insight

byebouncerates_feat

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this […]

Posted by Keith Hagen on July 14th, 2016

5 CRO Best Practices That Are No Longer Best Practices

test tubes in bottles of colored water

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change […]

Posted by Michael Kuehn on June 29th, 2016

Testing Queue Management With Trello

Conversion Testing Queue Management Using Trello

Using Trello for a testing queue management tool is a great way to visually regulate tests that are being developed and collaborate with internal team members. Why Trello for Testing Queue Management? Trello is a great tool that allows you to easily manage your projects. If you’d like to read more about why Inflow loves […]

Posted by Ally Kuhn on June 9th, 2016

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