Email Marketing for eCommerce Blog - Inflow
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Enjoy our eCommerce email marketing blog, featuring expert content about email acquisition, retention and inbound marketing automation. Learn more about our Inbound services for eCommerce brands.

Posted by Mike Belasco on September 6th, 2016
Compare Marketing Automation Systems

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business? [Marketing Technology Landscape Image by Scott Brinker at] To answer that question, Read More

Posted by Chris Hickey on August 10th, 2016
five core services of ecommerce inbound marketing

According to HubSpot, there are five core services of Inbound Marketing. Since these were developed mostly with lead-generation websites in mind, we’ve decided to expand on each of them specifically for eCommerce.       Core Service #1: Attracting More Qualified Visitors     Everyone wants to drive more traffic to their sites, but not Read More

Posted by Everett Sizemore on July 6th, 2016
ecommerce list growth strategies

How and Why to Put the Horse Before Your Cart An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say.   The average eCommerce site conversion rate is somewhere between 1.4 Read More

Posted by Ally Kuhn on May 19th, 2016
trello for project management

As our team at Inflow has grown, it has become necessary to track projects more efficiently. For years, iMeet Central (formerly Central Desktop) was a great system that kept everyone in the know. But recently, we noticed functions could not keep up with our growing client needs. With that in mind, we started exploring other options, Read More

Posted by Michael Kuehn on March 22nd, 2016
design the perfect site

Last time we talked about how to decide whether to redesign or improve your existing site. After careful analysis of your existing problems it is quite possible you have still come to the conclusion that a site redesign is the best path forward. As mentioned previously, you will want to engage your UX team as Read More

Posted by Kent Barton on March 15th, 2016
race car

If a well-crafted marketing strategy were a car, I’d like to imagine it would look something like a Tesla: sleek, modern, carefully built and perfectly suited to thrive in its operating environment. (And maybe even with those awesome gull-wing doors.) Now imagine that Tesla without an occupant. Until the not-so-distant day arrives when computer drivers Read More

Posted by Alex Juel on February 2nd, 2016
happy national coffee day! cup of spilled coffee beans

The frequency that you send out emails will vary depending on the industry you’re in or the segment you’re talking to. If you’re struggling to come up with newsletter ideas, one way to fill in some of the gaps is by looking at upcoming events and holidays; big, small and weird. Major Holidays and Events Start Read More

Posted by Gina Kuzmick on December 8th, 2015
web content that works

My favorite part of working as a copywriter is using my writing abilities to make a positive impact. It’s something I’ve always dreamed of doing, and it’s rewarding to deliver valuable information to so many different groups of people around the world. But I’ll be the first to admit that copywriting isn’t always the easiest Read More

Posted by Everett Sizemore on November 3rd, 2015
duplikat stamp

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making Google’s job of indexing and ranking your web pages easier by ensuring you only have Read More

Posted by Dan Kern on October 21st, 2015
SEO Risk Assessment Workbook

As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if I could quote Spider-Man). Many channels need your attention, but which particular channel deserves more Read More