eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce
SCHEDULE A CALL
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On

PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
Learn more about our PPC Services.

Posted by Shaun Elley on November 29th, 2016
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place, Read More

Posted by Caesar Barba on July 12th, 2016
3 easily missed PPC opportunities for small budgets

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

Posted by Caesar Barba on June 23rd, 2016
PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need Read More

Posted by Neil Robertson on February 23rd, 2016
ppc_audit_blog_feat

The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, Read More

Posted by The Inflow Team on November 17th, 2015
think outside of the box

Testing, 1 2 3: Going Against Digital Marketing Best Practices As my few first weeks of PPC training here at Inflow come to a close, I’d like to share my thoughts on how best practices can vary and be contradicted in a litany of topics within paid advertising, but here I’ll focus on two key areas.  Read More

Posted by Neil Robertson on October 1st, 2015
bye amazon product ads

The final month of Amazon Product Ads is upon us. Too bad its demise doesn’t at least serve up a great Halloween costume idea! Or does it? After we are done celebrating, though, we will not be waking up the next morning to see revenue trickling in from Amazon. If you’re like me, this is Read More

Posted by The Inflow Team on May 5th, 2015
hero conference ppc

What a week! I arrived back in Denver last Wednesday night exhausted from all of the knowledge bombs dropped at the Hero Conference. This conference is considered the PPC event of the year, and I was lucky enough to attend this year, because I received a free pass for winning their blog contest (you can Read More

Posted by The Inflow Team on October 30th, 2014
sad emoji on facebook biz logo

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by Tim Hampton on August 6th, 2014
#searchlingo

How do you spell canonicalization? We were sitting in the office and someone asked “is backlink one word or two?” This raised the eyebrows of quite a few SEO’s in the office. Well technically it is two words, however in our industry, it is perfectly acceptable to keep it as one. Much like this office’s Read More

Posted by The Inflow Team on April 22nd, 2014
google adwords on tablet and reports

Today our Paid Search team attended Google’s Adwords Performance Forum where Google revealed a few innovations to their Adwords platform. The key takeaway for marketers is understanding context. Google made it abundantly clear that it’s no longer about the device; it’s about the consumers. The future of marketing is using technology to reach people in Read More