eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On


Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
Learn more about our PPC Services.

Posted by The Inflow Team on April 22nd, 2014
google adwords on tablet and reports

Today our Paid Search team attended Google’s Adwords Performance Forum where Google revealed a few innovations to their Adwords platform. The key takeaway for marketers is understanding context. Google made it abundantly clear that it’s no longer about the device; it’s about the consumers. The future of marketing is using technology to reach people in Read More

Posted by The Inflow Team on April 18th, 2014

Having trouble deciding if it’s worth running a paid Facebook campaign? It’s a difficult question and a hot topic as Facebook continues to force companies to pay for engagement. Adweek reported that Facebook will continue to slash brand’s organic reach down between 1% to 2% in the upcoming future. That means for every 1,000 followers Read More

Posted by The Inflow Team on January 28th, 2014
Inflow Team

An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are Read More

Posted by The Inflow Team on January 6th, 2014
Inflow Team

What Matters in PPC Keyword Bidding When working with new clients at seOverflow, one of the important challenges we are faced with is communicating how a keyword bid is a small part of the overall picture as it relates to what the client actually pays for (when it comes to a click to a search Read More

Posted by Monica Valdez on December 4th, 2013
Inflow Team

In general, all of your online marketing goals will fall into three major categories: drive brand awareness, drive leads, or drive sales. Paid advertising on social media is no different and the success of these paid campaigns should be approached and measured in much the same way as other tactics you’re currently using to increase Read More

Posted by The Inflow Team on November 13th, 2013

5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices. Below are the 5 key findings: 1. Consumers spend 15+ hours/week researching on their smartphone. This may only come as a surprise to anyone that’s been Read More

Posted by The Inflow Team on November 11th, 2013

  Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly looking for the right combination of data and tactics to gain the upper hand and Read More

Posted by The Inflow Team on November 4th, 2013

It’s a new day, and a new enhancement from The Googs has rolled off the virtual assembly line…. Search with Display advertising:   Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: Search Network with Display Select.  Search Network with Display Select extends the reach of Read More

Posted by The Inflow Team on October 24th, 2013

While you were sleeping, Google made a huge change to PPC: Ad Extensions are now a part of Quality Score. This is the biggest game changer to come from The Googs in a long time. As Jesse would say looking at Mr. White with his wizardry in moving trucks “Magnets, yo.” All of us managing Read More

Posted by Caesar Barba on October 2nd, 2013

Spending most of my time in keyword research and analysis for clients, I’m always interested in the types of metrics that others find useful in determining the relative value of a keyword. Traffic and competition metrics are a great start, but after that, one is left to evaluate the relevance of keyword targets to more Read More