eCommerce Social Media Blog Posts by Inflow
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Social Media

The posts from our eCommerce marketing experts below will help you leverage social media marketing (SMM) to get more mileage out of other channels, such as SEO, email and Inbound Marketing for your eCommerce brand.

Posted by Shaun Elley on November 29th, 2016
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place, Read More

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Sara Downey Robinson on July 19th, 2016
ecommerce and periscope app

Periscope for eCommerce: A Perfect Pair Listen up, eCommerce brands! The early adopter gets the worm. Periscope has more than 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kickass content, then you actually have a chance of rising above the noise on Periscope. So, is Read More

Posted by Sara Downey Robinson on June 14th, 2016
pinterest profile management

In this post and accompanying guide, you’ll get everything you need to start using Pinterest like an expert, from account setup basics and best practices to optimize your brand profile, to tactics that will help you track performance and improve your Pinterest campaigns. Just like hundreds of millions of users, I love Pinterest for content Read More

Posted by Sara Downey Robinson on May 12th, 2016
facebook 101

Facebook eCommerce Page Setup and Best Practices Facebook is one of the most important places for a brand to have a strong presence. But what do you do to make sure you have a good presence and are not just one of the millions of brands creating noise out there? Arguably, there are two major Read More

Posted by Alex Juel on May 10th, 2016
your digital marketing metrics are broken

There is an enormous amount of data available to marketers these days, some of the metrics business owners and executives want marketers to focus on aren’t aligned with business goals — and may even be obsolete. Let’s talk about the marketing metrics you can probably live without and more useful metrics you may consider replacing Read More

Posted by Dan Kern on October 6th, 2015
the art of multi expert interview

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their brands. When the two are combined, a powerful synergy is created between a brand, influencers Read More

Posted by Everett Sizemore on July 30th, 2015
segmenting content for personas

By Everett Sizemore  with Contributions from Alex Juel and Sara Downey Robinson Writing compelling content and blog posts for multiple audience personas takes a unique finesse. It’s possible to get too caught up in hyper-specificity when creating content, which can hinder creativity. For example, how does one come up with an engaging article related to high Read More

Posted by Sara Downey Robinson on June 23rd, 2015
mannequins in a window at the mall

Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of said brand or product. Several friends and family of the first person then decide to Read More

Posted by Sara Downey Robinson on June 9th, 2015
buyable pins

Nearly every single night I do what millions of others do. I grab my iPad and launch my Pinterest app. It’s my way of unwinding from the day. Sure, I’d love to go old-school and read a book for 10 minutes, but I’ve been looking at content for work, Paw Patrol, house logistics, calendar after Read More