We have lots of “wins” to talk about this month. We successfully got another manual link penalty removed for a client, and although it’s only been a week the results are encouraging! Google Organic traffic has increased by 9 percent since the penalty was lifted. Although this may not sound like a lot, for a site that receives over 5,000 visits per day, it is paying dividends!

Penguin 3.0 Rolled Out

After a long anticipatory period, and very anticlimactically, Google finally rolled out Penguin 3.0. In fact, as of November 4th (18 days after they started), it is still being rolled out!

What does this mean? In short, if you previously uploaded a disavow file there is a chance that Google acknowledged this and those “bad” domains are no longer sending negative signals to your site (Google is ignoring them), thus giving you a boost in rankings and traffic. Here’s what one of our clients experienced right away when the algorithm update was announced (Oct 18th):

It’s not hard to miss – and you can see that there has been a slight lift in each subsequent week since the initial rollout. Their traffic from Google Organic has effectively doubled since October 18th.

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If you did not see any noticeable recovery post-Penguin, don’t fret! It is important to continually monitor your backlinks and update your disavow file as you find additional low-quality domains linking to your site. From what we hear, the updates are going to be rolling out much more frequently in the future, and staying on top of this will give your site the best chance to bounce back as the updates roll out.

New Webmaster Guidelines

Google announced officially a new ranking factor in October. No longer should you block a crawler’s access to CSS and JavaScript files. We can’t word it any better:

For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

To check whether your site is in compliance with this new ranking factor, use the Fetch and Render tool available in Google Webmaster Tools.

Nerd Alert: Infinite Scroll, pushState and SEO!

If the terms “infinite scroll” or “pushState” have any meaning to you – or get you excited like it does some of us – you’re going to love this article On Infinite Scroll, pushState and SEO. As HTML5 becomes more commonplace across the web, it will be important to consider the potential SEO implications things like pushState and infinite scroll could have on your site. Remember how cool Flash sites were 10 years ago?

About Inflow’s Content Marketing Campaign Process

Our very own Everett Sizemore wrote a great guest blog post which outlines Inflow’s process for creating and executing a content marketing campaign. Research projects, in-depth articles, eBooks or multi-expert interviews could all be part of a strategy we create. Read more here: An Adaptable Content Marketing Campaign Strategy for Any Business

eCommerce Copywriting Guidelines

Dan Kern, Strategist at Inflow, has pulled together our suggested best practices for clients in need of improving product and category pages in his latest blog post: eCommerce Copywriting Guidelines to Increase Organic Search Traffic & Conversions. This helpful article offers great detail about how to exactly optimize product pages and category pages, addressing common issues/topics like duplicate/thin content (and general lack of unique content), how to identify and target keywords, and even how to create content about difficult/boring products.

Other Articles We Enjoyed in October

5 Post-Conversion Strategies to Increase Customer Lifetime Value – Do you know or have you ever worked on increasing the lifetime value of a customer? Once someone on your site ‘converts’ do you have any strategies in place to keep them engaged with your brand and potentially turn them into a repeat customer? This article shares some great thoughts on how you can start to do this.

About the Attribution Models – How do you attribute your conversions? First interaction? Last interaction? Last non-direct click? A weighted approach? This article from Google goes over a number of different attribution models, and when they’re useful.

Using Schema Markup to Stand Out From the Crowd – Just because authorship has gone by the wayside doesn’t mean there’s not other markup you can implement on your site.

2014 Local Search Ranking Factors – Wondering what it takes to get your brick & mortar store the most visibility in the SERPs? This is the resource you need to read first.

14 Amazingly Free Stock Photo Websites – If you have any need for stock photography and are tight on budget, start here! We found a great photo of Bigfoot and made it even better…

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Feel free to reach out to our Strategists about anything you may have encountered on the web, read or experienced with your inbound marketing efforts. You can also reach out via social channels:

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We love to talk about inbound marketing, so please don’t be shy about discussing with us!