Internal Marketing Manager
The Internal Marketing Manager’s key role is to oversee the day-to-day execution of internal marketing strategies, as led by our Marketing Director, in order to drive qualified traffic and leads into the sales funnel for Inflow’s sales team to follow-up with.
Well, I guess that’s the technical way of putting it.
All of the stuff below is true, but we know it sounds a little intimidating. If you can do “most” of it, we’d like to hear from you. Please fill out the application at the bottom (your first job will be to make those forms look better).
We’re looking for someone who gets along with our team, and can play a lead role in providing increasing value to the digital marketing and eCommerce communities while staying true to our brand identity, even as it evolves. Certain creative, analytical, and technical skills are very helpful in this role — generally speaking. You can read about those below. Being a team player is also important. We’re huge on collaboration and you’ll be working with several other teams.
Are you up for the challenge of meta-marketing at Inflow?
The right candidate should have experience in a number of different areas of marketing, but does not necessarily need to be an expert in all of them. There should be an intense desire to learn on the job and grow into a well-rounded, T-shaped marketer. What does “T-Shaped Marketer” mean? It’s a much shorter way of saying:
“Jack (or Jill) of all Trades; Master of One”.
You’ll be tasked with executing marketing strategies across a variety of platforms and will play a key role in the following activities:
Inbound Marketing Campaigns
Content Production Management
Outreach and PR
Execute social media marketing (SMM) strategies
Be able and willing to learn new skills. Ask questions, share thoughts and knowledge, discuss ‘wins’ and ‘losses’ with the rest of the team.
The right candidate will be a tech-savvy marketer with at least three years of on-the-job experience and a desire to learn from some of the best in the industry.
The Marketing Manager reports to the Director of Marketing.
This position eventually manages one Marketing Coordinator and one Marketing Intern.
This position will work closely with other shared resources, including copyeditors, designers and marketing channel experts.
This position can have tight deadlines and may require work outside of the normal work hours on occasion. The percentages below are based on a 40-hour work week.
60% – Production & Creative Work (24 hours/week)
20% – Educational / Experimental Work (8 hours/week)
20% Internal Communication (8 hours/week)