Well, the day is here. Mobilegeddon. Google told us a while ago that on April 21st they’d be rolling out the mobile algorithm update.

The big surprise is that people have already been seeing a change in their traffic if they recently converted to a mobile-friendly site. So whether it’s been rolling out over the past few weeks which was rumored or not, we’ve seen the actual results of getting a jump start on exactly what Google was telling us to do.

An Immediate Boost

Take, for example, one of our clients. Client A (as we’ll call them for privacy reasons), has had a robust and successful business for years. The client’s website was performing fine in terms of SEO health, but when it came time to comply with mobile as a ranking factor, Client A was forced to do some updates. The picture below is an actual screenshot of Client A’s analytics. You can see the immediate boost in traffic after launching the mobile-friendly template for the site.

On top of that, Client A saw a 30% increase in Safari sessions after the template launch.


Client A Mobile launch

Drilling Down
As explained by Rick Ramos

The mobile update was launched on Saturday April 4th. For the redesign, the client chose to go with the Phases Design Studio WordPress Foundation Package. It took about three weeks to design and launch.

Looking in Analytics > Mobile > Devices for the past 30 days we observe a clear upward trend, in both organic and overall traffic, beginning on Monday April 6. It appears that Google may have taken time on Sunday to index the mobile-friendly version of the site. By Monday, the website appears to have made it into the mobile index and began to see increased mobile traffic.

Mobile Template Launch

It is interesting to note that this client typically sees more traffic on Mondays, after the weekend. In the image above, the spike to the left of April 4 is the previous Monday, March 30. The two subsequent Mondays after launch have seen more traffic, and less attrition on Tuesday. The second Monday, April 20 (one day before Mobilegeddon) the spike was significant.

Tracking over April

To dig deeper into this event, we can look at which browsers are responsible for this traffic. To do this, I went to Analytics > Mobile > Overview and set the Secondary Dimension to  Browser. From here we can use the advanced filter to include Device Category to mobile and also include Browser.
The line below is traffic from Chrome browser. We can see that Chrome mobile traffic remained relatively steady, until Monday the 20th.

Chrome results

Switching the Browser to Safari mobile, we see an immediate and significant traffic increase beginning Monday after the site was relaunched. Safari is the default iPhone browser, so we can assume that this spike is from iPhone traffic. Also interesting to note that Safari traffic did not see the April 20th spike that Chrome did.

Safari Traffic

From this, we can assume that iPhone traffic began to see an immediate benefit from the responsive update. Chrome (for both iPhone and Android; we can dig deeper into device category if we want) did see a slower increase, until the spike on the 20th.

Organic Safari

We expect traffic from all mobile devices (not specifically including tablets) to increase over the next few weeks. While Chrome was slower out of the gate, we see that mobile Safari traffic has increased more than 21% in little more than 2 weeks.

Percentage Increase

No Matter What, It’s Mobilegeddon

If you’re struggling to figure out the best Mobile SEO plan, we have a great set of resources for you:

If you’re still considering not making a move at this point to a mobile-friendly format, let us know why. We’d love to hear your thoughts in the comments. And if you’ve seen results already on your site, tell what you’ve seen.