Consistency and Precision: Inflow’s Experts Align All Factors with Local SEO Packages
Orchestrating local SEO for multiple locations can be challenging for a business to handle. In fact, it’s akin to putting a puzzle together. There are so many pieces that need to come together to properly optimize for local SEO.
So what are the pieces of this puzzle?
Local SEO packages at Inflow focus on finding the puzzle pieces and fitting them all together for the picture you’re wanting. Some pieces include:
- Exhaustive and thorough keyword research
- On-page optimization specifically for local search
- Directory listings and other citations
- Comprehensive and quality link building
From print materials to every detail of address listings online, there needs to be 100 percent data consistency for local SEO to work as well as you need it to. Our strategists start the process by identifying the most common variations of your addresses and identifying where there are gaps or inconsistencies in your address and data listings. From there, we get to work on updating the critical listings to ensure consistency across all data providers.
What Does a Local SEO Package Look Like?
The fully-rounded strategy for Local SEO for multiple locations revolves around something we like to call your NAP (name, address, phone number). It’s critical to ensure that your NAP is exactly the same across all the major data providers, so not only are people finding you in the right place, but the right people are finding you.
When we launch our strategy after an in-depth analysis, the process looks a bit like this:
Build A Foundation
This step can include a technical audit of your site to make sure your architecture is set up to handle multiple locations. At this time, it’s also important to optimize for local search. We can help you get all of your copywriting in order so there isn’t any duplicate content. We work on the off-site details like supplying the major data providers uniform business data or NAP (name, address, phone number).
Obtain Consistent, Plentiful Citations and Reviews
You may think of this puzzle piece as the PR for your locations. Get the word out and build positive brand recognition for each location.
Build Local Links
Reach out for high-quality relevant links.
Social engagement can go hand-in-hand with link building. Creative content marketing pushed out on social channels is a great way to engage local audiences and reinforce all the steps that come before.
When all the pieces come together, we make it so your target audience can find you in the right places.