Everett Sizemore - Former Director of Marketing, Inflow

Everett Sizemore

Former Director of SEO Strategy

Everett Sizemore - Denver SEO

Everett works closely with the SEO team, and across departments, to inform processes and best practices around search engine optimization and eCommerce marketing.

In 2001, at the age of 24, Sizemore started his first eCommerce store, which financed his way through college.

A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore found his way into SEO by way of online copywriting. His first SEO client, Associated Content, was sold to Yahoo! for more than $100-million, which eventually became Yahoo! Voices.

As the former manager of Gaiam’s SEO department, his experience working in a corporate setting gives Everett an understanding of the challenges marketing decision-makers face in organizations that outsource SEO and related tasks.

Sizemore has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence and MozTalk Denver. He was also a guest lecturer for an internet marketing class at the University of Denver in 2008 and 2009.

He has written for Search Engine Journal, Moz.com, SEO ROI, Website Magazine and many other industry publications — and has been a Moz Associate since 2010.

Connect With Everett:

@balibones on Twitter Everett Sizemore on Linked-In

Posted by Everett Sizemore on March 24th, 2016
digital marketing channel by brand lifecycle stage

If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage. For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide Read More

Posted by Everett Sizemore on January 26th, 2016
increase revenue graph

If you’re trying to decide where to spend your eCommerce marketing budget in 2016, consider the time-tested process of auditing your content. Here are a few ways Content Audits can increase your revenue. First of all, if you don’t know a lot about content audits, click here to learn more and click here to download our Read More

Posted by Everett Sizemore on January 21st, 2016
SEO using Inflows ecommerce content audits tolkit

The more value you can add as a consultant or an employee, the better off you’ll be. As the saying goes: “You’re only worth what it costs to replace you.” So make yourself irreplaceable. We tend to erect false walls when it comes to cross-departmental collaboration. This post provides a few tips on how to throw Read More

Posted by Everett Sizemore on January 12th, 2016
man looking at data from a content audit

We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content audit, here are a few more things to consider. Logical URL Structures FTW Separating product Read More

Posted by Everett Sizemore on November 10th, 2015
URL crawl errors

Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques. Crawl Errors: How to Assess There are a few ways to check your site for internal Read More

Posted by Everett Sizemore on November 3rd, 2015
duplikat stamp

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making Google’s job of indexing and ranking your web pages easier by ensuring you only have Read More

Posted by Everett Sizemore on September 9th, 2015
Inflow's persona topic matrix

I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, Read More

Posted by Everett Sizemore on August 4th, 2015
code on the Forever 21 site

Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link Counts” rule in regard to the passing of PageRank and anchor text. It was something I experimented Read More

Posted by Everett Sizemore on July 30th, 2015
segmenting content for personas

By Everett Sizemore  with Contributions from Alex Juel and Sara Downey Robinson Writing compelling content and blog posts for multiple audience personas takes a unique finesse. It’s possible to get too caught up in hyper-specificity when creating content, which can hinder creativity. For example, how does one come up with an engaging article related to high Read More

Posted by Everett Sizemore on March 24th, 2015
buddha's rules for inbound marketing

The Noble Eightfold Path of Buddhism includes concepts like “Right Speech,” “Right Intention” and “Right Livelihood” to guide Buddhist practitioners toward ethical conduct, as defined within the Buddhist traditions. While I tend to shy away from preaching about ethics, a similar group of concepts can be used to guide marketing practitioners toward effective inbound marketing campaigns. Read More

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