Everett works closely with the SEO team, and across departments, to inform processes and best practices around search engine optimization and eCommerce marketing.
In 2001, at the age of 24, Sizemore started his first eCommerce store, which financed his way through college.
A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore found his way into SEO by way of online copywriting. His first SEO client, Associated Content, was sold to Yahoo! for more than $100-million, which eventually became Yahoo! Voices.
As the former manager of Gaiam’s SEO department, his experience working in a corporate setting gives Everett an understanding of the challenges marketing decision-makers face in organizations that outsource SEO and related tasks.
Sizemore has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence and MozTalk Denver. He was also a guest lecturer for an internet marketing class at the University of Denver in 2008 and 2009.
He has written for Search Engine Journal, Moz.com, SEO ROI, Website Magazine and many other industry publications — and has been a Moz Associate since 2010.
If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage. For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide Read More
If you’re trying to decide where to spend your eCommerce marketing budget in 2016, consider the time-tested process of auditing your content. Here are a few ways Content Audits can increase your revenue. First of all, if you don’t know a lot about content audits, click here to learn more and click here to download our Read More
The more value you can add as a consultant or an employee, the better off you’ll be. As the saying goes: “You’re only worth what it costs to replace you.” So make yourself irreplaceable. We tend to erect false walls when it comes to cross-departmental collaboration. This post provides a few tips on how to throw Read More
We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content audit, here are a few more things to consider. Logical URL Structures FTW Separating product Read More
Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques. Crawl Errors: How to Assess There are a few ways to check your site for internal Read More
Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making Google’s job of indexing and ranking your web pages easier by ensuring you only have Read More
I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, Read More
Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link Counts” rule in regard to the passing of PageRank and anchor text. It was something I experimented Read More
By Everett Sizemore with Contributions from Alex Juel and Sara Downey Robinson Writing compelling content and blog posts for multiple audience personas takes a unique finesse. It’s possible to get too caught up in hyper-specificity when creating content, which can hinder creativity. For example, how does one come up with an engaging article related to high Read More
The Noble Eightfold Path of Buddhism includes concepts like “Right Speech,” “Right Intention” and “Right Livelihood” to guide Buddhist practitioners toward ethical conduct, as defined within the Buddhist traditions. While I tend to shy away from preaching about ethics, a similar group of concepts can be used to guide marketing practitioners toward effective inbound marketing campaigns. Read More