Inflow — The Blog
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Copywriter
Ever since she was a little girl, Gina Kuzmick knew she wanted to grow up to be a writer. As a child, she spent a fair amount of time writing fan fiction and other imaginative short stories on her family’s PC. Her parents were a little worried about her fascination (addiction?) to the computer, but Kuzmick saw it as an outlet to express herself creatively.
Unfortunately, she had to grow up at some point, so she decided to go to Ohio University because of the town’s incredible beauty and the university’s fantastic journalism program. She graduated in 2012 with a dual degree in online journalism and Spanish—with an unofficial minor in craft beer consumption.
After working in the publishing industry for a few years, Kuzmick decided to shift her focus entirely to digital and found a new home as a copywriter at Inflow. Here, she uses her strong background in storytelling and digital media to write killer content that drives results for clients—and loves every minute of it.
When needing a break from the computer screen, she can be found skiing, hiking, hula hooping and exploring beautiful Colorado.
Product copywriting gets progressively more difficult with larger product selections. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start — and end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important task of reworking your product copy is not the Read More
My favorite part of working as a copywriter is using my writing abilities to make a positive impact. It’s something I’ve always dreamed of doing, and it’s rewarding to deliver valuable information to so many different groups of people around the world. But I’ll be the first to admit that copywriting isn’t always the easiest Read More
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