Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Mike Belasco on July 16th, 2009
Inflow Team

In a couple of the previous posts in this series, we discussed ways of looking at your local “local” traffic, meaning traffic that originates from a specific geographic area.  If you have a business such as a hotel where potential visitors are searching using geo-modified keywords (ie ‘denver hotel’), you are possibly going to be Read More

Posted by Mike Belasco on July 14th, 2009

A really useful new feature of Google Analytics is the ability to create Custom Reports. In the “old” days I would find myself consistently choosing different options, filters, etc to get the report just right. With Custom Reports it is very easy to create, save and execute a special report whenever you need it. With Read More

Posted by Mike Belasco on July 9th, 2009

Welcome to part 4 of our 7 part series on Google Analytics for Local Search. Most local business websites tend to have a Links or Resources page where they link out to other local businesses, vendors, partners, etc. Most of these website owners are not tracking the click traffic they are sending to these other Read More

Posted by Mike Belasco on July 8th, 2009

In part 2 of this series we learned how to create an advanced segment to quickly view “local” traffic vs the rest of your site’s traffic. That is very handy and easy way to view local traffic but I’d like to show you another alternative when you are really only concerned about your local traffic. Read More

Posted by Mike Belasco on July 2nd, 2009

Welcome to post 2 of 7 on ‘Google Analytics For Local Search’ In the world of local SEO there are two kinds of local traffic: 1. “Local” local traffic: people actually who are located in an area and searching within that same area for information example: Someone in Denver searching for a Denver based mechanic Read More

Posted by Mike Belasco on June 30th, 2009
GA for Local Search - Tracking traffic

Welcome to the first post in a series of seven on how to optimize Google Analytics (GA) to track your local search engine optimization project. Working with as many “local search” clients as we do it is important for us to get the most information about our local search campaigns as quickly and efficiently as Read More

Posted by Mike Belasco on April 17th, 2018
eCommerce SEO

Here are 15 specific eCommerce SEO strategies for mid-2018 — based on research we’ve gathered from some of the top experts in SEO. Read More

Posted by Olivia Smith on July 8th, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue. Read More

Posted by Chris Hickey on December 10th, 2014
inflow insights

Hope you all had a fantastic Thanksgiving weekend! We had a great day spending time with family, loved ones, great food and a side of Penguin! That’s right, on Thanksgiving Day there were more rumblings of another Penguin algorithm refresh. After radio silence from Google for over a year, there have been near continual updates Read More

Posted by Dan Kern on May 1st, 2014
vintage typewriter

Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product Read More

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