Inflow Case Study--Generating Awareness with a Contest

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Sweeten the Pot with a Contest and Giveaway

Kent Barton, Chris Hickey, Mandy Mangold, Alex Juel, Glen McMurry of Inflow

From our Inbound Team

Increase Brand Awareness


The Inflow Solution

We used a tried and true lure here: Guess how many jelly beans are in a jar to win cash? A contest like this touches users on so many levels, including nostalgia. Because Candy Direct specialized in nostalgic/vintage candy, it was a beautiful brand reinforcement for Candy Direct. Timed with the winter holidays, the contest also offered “Holiday Cash” in the form of a Visa Gift Card, something very tempting for those doing holiday shopping.

The Result

candy contest

Contests and giveaways are always wildly successful on blogs. Our jelly bean guessing game was no different. We used the Rafflecopter plugin to count and track our 540 entries directly on the blog post.

We were also able to track 628 pageviews and 8 links as well as 29 comments on the blog post.

On Facebook, we logged 88 Likes and 41 comments. Overall, there were 189 social shares on all channels.

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