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Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by Michael Kuehn on March 28th, 2017
Emerging Trends in eCommerce (Part 3)

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.  Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing Read More

Posted by Keith Hagen on February 28th, 2017
7 eCommerce Trends to Nix Today (2)

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, Read More

Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

Posted by Michael Kuehn on February 7th, 2017
emerging trends from best in class research

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users Read More

Posted by Keith Hagen on January 23rd, 2017
rules

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More

Posted by Keith Hagen on January 11th, 2017
inflow best practices for eCommerce sites

Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More

Posted by Keith Hagen on January 3rd, 2017
better mobile this year man with a mobile phone

The New Year is here, so it’s time to start thinking of ways to make your mobile experience better for users in 2017. I’ve compiled three rather simple ways to boost your mobile growth this year. 1) Free Your Mobile Menu Don’t hide your navigation behind a mobile menu. If you do, people will never know what the Read More

Posted by Mike Belasco on December 21st, 2016
Step Zero in moving to HTTPS

By Mike Belasco and Michael Kuehn  More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings Read More

Posted by Glen McMurry on November 14th, 2016
tachometers what is your ecommerce site speed?

Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are considered Read More

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