The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More
Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.
There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More
Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re Read More
Disclaimer: Yes, we’re aware of our slow site speeds right now. We’re running tests with plugins and new servers in order to get these high speeds. We’re constantly testing new things, some of them work and some of them…well, you can see. ———————————————– At Inflow, we’ve created a process that combines tools from the AMP Read More
When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More
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