eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Michael Kuehn on November 20th, 2018
Research: How the BBB Seal Negatively Impacted Conversions on an eCommerce Site

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Michael Kuehn on October 23rd, 2018
GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More

Posted by Mike Belasco on September 18th, 2018
The CRO and SEO Impact of Syndicated Reviews

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages. Read More

Posted by Michael Kuehn on September 11th, 2018
Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Keith Hagen on March 27th, 2018

Read our research about website design trends on eCommerce gallery pages — combining what we’ve learned from studying top eCommerce sites with insights from work with our clients. Read More

Posted by Keith Hagen on March 13th, 2018

Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re Read More

Posted by Keith Hagen on March 6th, 2018

Learn why A/B tests may give bad data about entry popups — and a better way to collect visitor info. This process is how we increased a client’s returning visitor conversions by 150%! Read More

Posted by Keith Hagen on February 27th, 2018

Disclaimer: Yes, we’re aware of our slow site speeds right now. We’re running tests with plugins and new servers in order to get these high speeds. We’re constantly testing new things, some of them work and some of them…well, you can see. ———————————————– At Inflow, we’ve created a process that combines tools from the AMP Read More

Posted by The Inflow Team on January 23rd, 2018
Inflow's 2018 Best in Class Research

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More

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