eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Keith Hagen on February 27th, 2018

At Inflow, we’ve created a process that combines tools from the AMP framework with several other optimization strategies. As a result, we’ve been able to significantly improve load times for several of our major eCommerce clients — as well as our own website. We’ve named our process RAMPT — Revised AMP Templates. RAMPT does not Read More

Posted by Keith Hagen on January 23rd, 2018
Inflow's 2018 Best in Class Research

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More

Posted by Michael Kuehn on September 5th, 2017
BIC Homepage Tips Feat Image

Today’s post is something a little different. We’ve created a video to review Best in Class homepages in order to help you see what they’re doing right and learn new best practices for your own site. I also compared them to brands that aren’t using best practices so you can see what others are doing Read More

Posted by Keith Hagen on August 22nd, 2017
Best in Class Cart Experiences Featured Image

As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research. Final Pricing Available The user is able to obtain the final cost in the cart or at Read More

Posted by The Inflow Team on August 8th, 2017
inflow_The-Distracted-Driver

Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop. About the Play This play will show you how to reduce bounce rates, and improve your mobile navigation to increase user engagement and conversions. The Read More

Posted by The Inflow Team on July 18th, 2017
inflow_Seal-the-Deal

Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to best display them. About the Play This play will help you learn which trust seals you Read More

Posted by The Inflow Team on June 27th, 2017
The Clipper, Winning Play

Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates. About the Play This play will help you quickly determine if a coupon code prompt is being displayed to a level that would cause shopper distraction and possible Read More

Posted by Michael Kuehn on June 6th, 2017
Best in Class Category and Product Experiences

As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best in class Homepage, check out previous posts in the series here. This post focuses on Read More

Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by The Inflow Team on May 16th, 2017
Google Site Search Replacement

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

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