eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Keith Hagen on September 22nd, 2015
the testing trifecta

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights Read More

Posted by Keith Hagen on September 15th, 2015
checklist to valid testing

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on…   Let’s look at two very important and closely related items on the checklist and break down the answers:  • ‰‰Are results being looked Read More

Posted by Keith Hagen on September 8th, 2015
windows on orange wall

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but Read More

Posted by Todd Barrs on September 1st, 2015
website - ready for testing

One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state ready for testing. Just because your website looks professional doesn’t mean that it’s ready for Read More

Posted by Michael Kuehn on July 7th, 2015
lots of site options for people

Anyone who has been through a site redesign knows how painful this process can be. It takes months of planning, wire framing, design work, coordination with developers and ultimately, launch(es). Inevitably there are issues during the launch, and even once all of the kinks are worked out there is still the question of whether the Read More

Posted by Keith Hagen on April 29th, 2015
backcountry best in class video From our Best in Class eCommerce List is We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy. BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: Hey, it’s Keith from the Conversion IQ Team at Inflow doing a review of Read More

Posted by Michael Kuehn on April 28th, 2015
measuring success

I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the three Cardinal Sins of KPIs and Performance Metrics[i] and realized that many eCommerce managers make Read More

Posted by Tim Hampton on April 2nd, 2015
using chrome as a mobile emulator

Lately, most of the search world’s attention has been on Google’s imminent mobile update. There have been numerous blog posts on what to do and how to make sure your website is mobile-friendly. In fact, Google recently had a live Hangout where they were fielding questions. One of the key takeaways was: “Mobile-friendliness is not ranked on a scale—your Read More

Posted by Michael Kuehn on February 17th, 2015
hanging lightbulbs

When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my next position. As a consultant, I felt like I was missing part of the picture Read More

Posted by Everett Sizemore on January 15th, 2015
mobile optimization diagram

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and . Some Marketing Directors have realized the opportunity of with easy wins like customized mobile messaging. Others would be happy just having a site that looked good, and worked, on a mobile Read More

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