eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Everett Sizemore on January 15th, 2015
mobile optimization diagram

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and . Some Marketing Directors have realized the opportunity of with easy wins like customized mobile messaging. Others would be happy just having a site that looked good, and worked, on a mobile Read More

Posted by Keith Hagen on September 24th, 2014
Inflow's CRO Best In Class

We have taken many of the sites on our best in class eCommerce list (for conversion rate purposes), and compared them across 112 points. In this comparative analysis, we not only look at the features but allow you to dig deeper to see which sites have which features. Here are some samples from the analysis spreadsheet linked Read More

Posted by Keith Hagen on September 8th, 2014
man working on a tablet

When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates.  These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have  these pitfalls. Our Top 5 Common Optimizations to Magento Sites: Items in Cart… Let me Guess Always give the Read More

Posted by Keith Hagen on January 3rd, 2011
spreadsheet

An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads. Read More

Posted by Keith Hagen on April 3rd, 2009
dancing building in prague

For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for. Read More

Posted by Keith Hagen on March 5th, 2009
Inflow Team

Homepage Strategy and Theory are often overlooked. If more than 12% of the visitors to your homepage leave right away, you may need to read this. This is not technical, this is what your need to do as a business. Read More

Posted by Shaun Elley on August 27th, 2008
Inflow offers full conversion rate optimization services

Results Summary A 14% improvement in online sales was seen from properly optimizing the AllClear ID Guarantee trust seals and elements on CookiesKids.com. Organic search traffic’s conversion rate increased 30%. Test Parties AllClear ID delivers helpful and easy to use identity protection for consumers. Retailers who offer their Guarantee provide customers identity protection to use Read More

Posted by Keith Hagen on August 27th, 2008
Norton Seal

Results Summary An 11% improvement in sales and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site. Customer Profile   “By selecting Norton, the leading SSL provider, and reassuring our customers that their information is secure with the Norton Secured badge we have Read More

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