eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Keith Hagen on April 29th, 2015
backcountry best in class video

backcountry.com From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy. BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: Hey, it’s Keith from the Conversion IQ Team at Inflow doing a review of Read More

Posted by Michael Kuehn on April 28th, 2015
measuring success

I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the three Cardinal Sins of KPIs and Performance Metrics[i] and realized that many eCommerce managers make Read More

Posted by Tim Hampton on April 2nd, 2015
using chrome as a mobile emulator

Lately, most of the search world’s attention has been on Google’s imminent mobile update. There have been numerous blog posts on what to do and how to make sure your website is mobile-friendly. In fact, Google recently had a live Hangout where they were fielding questions. One of the key takeaways was: “Mobile-friendliness is not ranked on a scale—your Read More

Posted by Michael Kuehn on February 17th, 2015
hanging lightbulbs

When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my next position. As a consultant, I felt like I was missing part of the picture Read More

Posted by Everett Sizemore on January 15th, 2015
mobile optimization diagram

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and . Some Marketing Directors have realized the opportunity of with easy wins like customized mobile messaging. Others would be happy just having a site that looked good, and worked, on a mobile Read More

Posted by Keith Hagen on September 24th, 2014
Inflow's CRO Best In Class

We have taken many of the sites on our best in class eCommerce list (for conversion rate purposes), and compared them across 112 points. In this comparative analysis, we not only look at the features but allow you to dig deeper to see which sites have which features. Here are some samples from the analysis spreadsheet linked Read More

Posted by Keith Hagen on September 8th, 2014
man working on a tablet

When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates.  These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have  these pitfalls. Our Top 5 Common Optimizations to Magento Sites: Items in Cart… Let me Guess Always give the Read More

Posted by Keith Hagen on January 3rd, 2011
spreadsheet

An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads. Read More

Posted by Keith Hagen on April 3rd, 2009
dancing building in prague

For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for. Read More

Posted by Keith Hagen on March 5th, 2009
Inflow Team

Homepage Strategy and Theory are often overlooked. If more than 12% of the visitors to your homepage leave right away, you may need to read this. This is not technical, this is what your need to do as a business. Read More

Send this to a friend

x
Get access to our full library of eCommerce Marketing Resources!