Which eCommerce platform is right for you? We’re big fans of WordPress and its variety of powerful eCommerce plugins, especially WooCommerce. Read More
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Inflow — The Blog
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eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!
While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More
“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More
Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18 Read More
Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More
Long gone are the days of developing content for content’s sake. Generic articles such as “10 Ways to ABC” or “8 Reasons to XYZ” don’t cut it with consumers any longer. Content marketing now, and in the future, must strive for a high level of relevancy, personalization and either solve a consumer’s problem or provide outstanding Read More
Product copywriting gets progressively more difficult with larger product selections. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start — and end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important task of reworking your product copy is not the Read More
The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. Read More