eCommerce Marketing and SEO Blog - Inflow
SCHEDULE A CALL
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Keith Hagen on May 10th, 2017
Best In Class eCommerce Homepages

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by The Inflow Team on April 18th, 2017
IRCE Attendee Tips

Inflow is very excited to announce that we’ll be exhibiting at the Internet Retailer Conference and Exhibition (IRCE) in Chicago. This isn’t our first IRCE rodeo, so we’re sharing some of what we’ve learned to help you make the most out of IRCE in 2017! IRCE is a huge event and the themes/focus areas are numerous. It’s easy Read More

Posted by kandra on April 5th, 2017
eCommerce for WordPress

Which eCommerce platform is right for you? We’re big fans of WordPress and its variety of powerful eCommerce plugins, especially WooCommerce. Read More

Posted by Mike Belasco on March 21st, 2017
Building eCommerce KPI Dashboards in Google Sheets

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More

Posted by Kent Barton on January 31st, 2017
rewrite those category pages

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More

Posted by Alex Juel on January 17th, 2017
yahoo stores aabaco small business SEO

Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18 Read More

Posted by Keith Hagen on January 11th, 2017
inflow best practices for eCommerce sites

Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More

Posted by Sara Downey Robinson on December 13th, 2016
social commerce instagram ads

We’ve seen a record number of businesses using Instagram as a platform for direct and indirect sales opportunities this holiday season. Instagram has 500 million active monthly users. What’s great is that Instagram is now a live shopping site for some brands, and it’s likely a full rollout will make it a reality for all Read More

Posted by Tommy Bailey on December 6th, 2016
content marketing trends

Long gone are the days of developing content for content’s sake. Generic articles such as “10 Ways to ABC” or “8 Reasons to XYZ” don’t cut it with consumers any longer. Content marketing now, and in the future, must strive for a high level of relevancy, personalization and either solve a consumer’s problem or provide outstanding Read More

Top