eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Mike Belasco on October 2nd, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Michael Kuehn on September 11th, 2018

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Mike Belasco on September 4th, 2018

Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for. Read More

Posted by Mike Belasco on August 21st, 2018

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Mandy Mangold on August 14th, 2018

eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase. Read More

Posted by Mike Belasco on August 7th, 2018

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but Read More

Posted by Devon Cox on July 17th, 2018

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

Posted by Mike Belasco on July 12th, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Mandy Mangold on June 5th, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Read More

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