eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Everett Sizemore on November 3rd, 2015
duplikat stamp

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making Google’s job of indexing and ranking your web pages easier by ensuring you only have Read More

Posted by Dan Kern on October 21st, 2015
SEO Risk Assessment Workbook

As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if I could quote Spider-Man). Many channels need your attention, but which particular channel deserves more Read More

Posted by Dan Kern on October 6th, 2015
the art of multi expert interview

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their brands. When the two are combined, a powerful synergy is created between a brand, influencers, Read More

Posted by Keith Hagen on September 29th, 2015
testing graph

When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that Read More

Posted by Sara Downey Robinson on September 24th, 2015
Ways to Build More eCommerce Brand Evangelists Pt. 2

Exploring the multitudes of ways emails and employees create eCommerce brand evangelists would require its own blog. There are so many tactics and types of emails a company could send, that to really dissect how each one works, would be a massive read. Instead, I want to touch on a couple of ways that take little effort, Read More

Posted by Keith Hagen on September 22nd, 2015
the testing trifecta

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights Read More

Posted by Keith Hagen on September 15th, 2015
checklist to valid testing

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on…   Let’s look at two very important and closely related items on the checklist and break down the answers:  • ‰‰Are results being looked Read More

Posted by Everett Sizemore on September 9th, 2015
Inflow's persona topic matrix

I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, Read More

Posted by Keith Hagen on September 8th, 2015
windows on orange wall

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but Read More

Posted by Todd Barrs on September 1st, 2015
website - ready for testing

One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state ready for testing. Just because your website looks professional doesn’t mean that it’s ready for Read More

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