eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Mike Belasco on August 11th, 2015
B2B and eCommerce Inbound Marketing Compared

I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my new acquaintances, I realized something: Read More

Posted by Everett Sizemore on August 4th, 2015
code on the Forever 21 site

Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link Counts” rule in regard to the passing of PageRank and anchor text. It was something I experimented Read More

Posted by Michael Kuehn on July 7th, 2015
lots of site options for people

Anyone who has been through a site redesign knows how painful this process can be. It takes months of planning, wire framing, design work, coordination with developers and ultimately, launch(es). Inevitably there are issues during the launch, and even once all of the kinks are worked out there is still the question of whether the Read More

Posted by Sara Downey Robinson on June 23rd, 2015
mannequins in a window at the mall

Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of said brand or product. Several friends and family of the first person then decide to Read More

Posted by Sara Downey Robinson on June 9th, 2015
buyable pins

Nearly every single night I do what millions of others do. I grab my iPad and launch my Pinterest app. It’s my way of unwinding from the day. Sure, I’d love to go old-school and read a book for 10 minutes, but I’ve been looking at content for work, Paw Patrol, house logistics, calendar after Read More

Posted by Sara Downey Robinson on May 19th, 2015
instagram and ecommerce

By the close of 2014, Instagram had over 300 million active monthly users. It’s estimated that around 77 million of those will be just U.S. users in 2015. Male and female users are pretty even in numbers on the network. All that amounts to Instagram being just about the most popular image/visuals-based platform around. And brands Read More

Posted by Chris Hickey on April 9th, 2015
inbound for ecommerce checklist

Welcome To The New Normal… Or At Least What Normal Should Be Inbound Marketing for eCommerce  is a multi-channel, buyer-centric move in eCommerce marketing. The basics of it are attracting, engaging and converting customers from wherever they are in the buying cycle. This makes it possible to send the right message, to the right person, at the right time Read More

Posted by Dan Kern on May 1st, 2014
vintage typewriter

Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product Read More

Posted by Everett Sizemore on October 11th, 2013
content delivery networks

*{Image via} Using a content delivery network (CDN) can provide a better user experience with faster page and resource loading and less downtime. It can also save online businesses a lot of money and minimize damage from DoS attacks. However, many SEOs understandably get concerned when they find out the website they’re in charge of Read More

Posted by Rick Ramos on January 29th, 2013
Default Inflow featured image

eCommerce is highly competitive. Learn how to set your website apart from your competitors in the eyes of your users and to Googlebot. Read More

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