Digital Marketing Trends in eCommerce

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you …

More Important Than Best Practices – ConventionsRead More

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing …

eCommerce Site Optimizations to Schedule BEFORE the Holiday Code FreezeRead More

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change …

5 CRO Best Practices That Are No Longer Best PracticesRead More

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights …

3 Simple Conversion Rate Optimization Insights That Will Change EverythingRead More