Paid Search

How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

By McKenzie Davis (Alumni) on October 18, 2021

We introduce our Short-Term Budget Pacing & Adjustments Tool to help you to forecast your PPC spend and run your campaigns more efficiently.

How to Avoid Out of Stock Products in Google Shopping & Search

By Neil Robertson (Alumni) on September 27, 2021

What should you do if you're running PPC ads — and your products go out of stock? We share our preemptive strategies to prevent wasted ad spend.

Branded Paid Search Campaigns in Google: How to Tell If You’re Overspending

By Neil Robertson (Alumni) on May 12, 2021

Many eCommerce businesses overspend on branded search and general campaigns. We offer a solution for identifying and fixing that problem in two simple steps.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

Campaign Budget Impression Share Impacts: When is it time to restructure?

By McKenzie Davis (Alumni) on November 19, 2020

Is your Google Ads campaign structure hurting your performance? Use our tool to determine whether splitting up your campaigns can increase conversion volume and traffic.

Missing Search Terms in Google Ads: What We’re Seeing

By Shaun Elley (Alumni) on October 2, 2020

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

PPC Company Review: How to Tell if Your Agency is Right for You

By Shane Klein on August 26, 2020

Discover the five common failings of PPC agencies and how to perform a PPC company review in this guide to choosing your next digital marketing agency.

How to Use Google Shopping Insights to Maximize Your Seasonal Campaigns

By Neil Robertson (Alumni) on August 10, 2020

Find out how our free Google Shopping Insights tool can help you evaluate your seasonal performance. Use it to adjust and optimize your paid campaigns today.

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

By Caesar Barba (Alumni) on November 12, 2019

Find out how to identify the best eCommerce PPC consultant role for your business, based on Inflow's years of experience in pay-per-click marketing.

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

By Neil Robertson (Alumni) on June 12, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.

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