eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce

PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
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Posted by Shaun Elley on November 29th, 2016

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without Read More

Posted by Caesar Barba on July 12th, 2016

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

Posted by Caesar Barba on June 23rd, 2016

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need Read More

Posted by Neil Robertson on February 23rd, 2016

The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, Read More

Posted by The Inflow Team on November 17th, 2015

Testing, 1 2 3: Going Against Digital Marketing Best Practices As my few first weeks of PPC training here at Inflow come to a close, I’d like to share my thoughts on how best practices can vary and be contradicted in a litany of topics within paid advertising, but here I’ll focus on two key areas.  Read More

Posted by The Inflow Team on October 30th, 2014

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by Tim Hampton on August 6th, 2014

How do you spell canonicalization? We were sitting in the office and someone asked “is backlink one word or two?” This raised the eyebrows of quite a few SEO’s in the office. Well technically it is two words, however in our industry, it is perfectly acceptable to keep it as one. Much like this office’s Read More

Posted by The Inflow Team on April 18th, 2014

Having trouble deciding if it’s worth running a paid Facebook campaign? It’s a difficult question and a hot topic as Facebook continues to force companies to pay for engagement. Adweek reported that Facebook will continue to slash brand’s organic reach down between 1% to 2% in the upcoming future. That means for every 1,000 followers Read More

Posted by The Inflow Team on January 28th, 2014

An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are Read More

Posted by The Inflow Team on January 6th, 2014

What Matters in PPC Keyword Bidding When working with new clients at seOverflow, one of the important challenges we are faced with is communicating how a keyword bid is a small part of the overall picture as it relates to what the client actually pays for (when it comes to a click to a search Read More

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