eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce
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PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
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Posted by The Inflow Team on November 17th, 2015
think outside of the box

Testing, 1 2 3: Going Against Digital Marketing Best Practices As my few first weeks of PPC training here at Inflow come to a close, I’d like to share my thoughts on how best practices can vary and be contradicted in a litany of topics within paid advertising, but here I’ll focus on two key areas.  Read More

Posted by Neil Robertson on October 1st, 2015
bye amazon product ads

The final month of Amazon Product Ads is upon us. Too bad its demise doesn’t at least serve up a great Halloween costume idea! Or does it? After we are done celebrating, though, we will not be waking up the next morning to see revenue trickling in from Amazon. If you’re like me, this is Read More

Posted by The Inflow Team on May 5th, 2015
hero conference ppc

What a week! I arrived back in Denver last Wednesday night exhausted from all of the knowledge bombs dropped at the Hero Conference. This conference is considered the PPC event of the year, and I was lucky enough to attend this year, because I received a free pass for winning their blog contest (you can Read More

Posted by The Inflow Team on October 30th, 2014
sad emoji on facebook biz logo

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by Tim Hampton on August 6th, 2014
#searchlingo

How do you spell canonicalization? We were sitting in the office and someone asked “is backlink one word or two?” This raised the eyebrows of quite a few SEO’s in the office. Well technically it is two words, however in our industry, it is perfectly acceptable to keep it as one. Much like this office’s Read More

Posted by The Inflow Team on April 22nd, 2014
google adwords on tablet and reports

Today our Paid Search team attended Google’s Adwords Performance Forum where Google revealed a few innovations to their Adwords platform. The key takeaway for marketers is understanding context. Google made it abundantly clear that it’s no longer about the device; it’s about the consumers. The future of marketing is using technology to reach people in Read More

Posted by The Inflow Team on April 18th, 2014
science

Having trouble deciding if it’s worth running a paid Facebook campaign? It’s a difficult question and a hot topic as Facebook continues to force companies to pay for engagement. Adweek reported that Facebook will continue to slash brand’s organic reach down between 1% to 2% in the upcoming future. That means for every 1,000 followers Read More

Posted by The Inflow Team on January 28th, 2014
Inflow Team

An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are Read More

Posted by The Inflow Team on January 6th, 2014
Inflow Team

What Matters in PPC Keyword Bidding When working with new clients at seOverflow, one of the important challenges we are faced with is communicating how a keyword bid is a small part of the overall picture as it relates to what the client actually pays for (when it comes to a click to a search Read More

Posted by Monica Valdez on December 4th, 2013
Inflow Team

In general, all of your online marketing goals will fall into three major categories: drive brand awareness, drive leads, or drive sales. Paid advertising on social media is no different and the success of these paid campaigns should be approached and measured in much the same way as other tactics you’re currently using to increase Read More

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