eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce

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Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
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Posted by The Inflow Team on November 13th, 2013
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5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices. Below are the 5 key findings: 1. Consumers spend 15+ hours/week researching on their smartphone. This may only come as a surprise to anyone that’s been Read More

Posted by The Inflow Team on November 11th, 2013
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  Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly looking for the right combination of data and tactics to gain the upper hand and Read More

Posted by Sara Downey Robinson on September 25th, 2013
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This week Google, or as we like to call them around here, The Goog, announced that they will be encrypting all searches in the coming months. Great for users. Especially users concerned with privacy issues. (So I guess that whole Duck, Duck, Go thing is sort of a moot point now, huh?) But this change Read More

Posted by The Inflow Team on March 27th, 2012
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We often get questioned from clients as to if or why they should bid on brand terms. Should money be devoted to this? Yes. Yes it should. Let me lay out a few reasons why: 1) If you already rank number one in your organic listings for your brand term, you should still be bidding Read More

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