eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce


Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
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Posted by Caesar Barba on July 12th, 2016
3 easily missed PPC opportunities for small budgets

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

Posted by Caesar Barba on June 23rd, 2016
PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need Read More

Posted by Neil Robertson on February 23rd, 2016
PPC Audit Featured Image

The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, Read More

Posted by The Inflow Team on October 30th, 2014
sad emoji on facebook biz logo

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by The Inflow Team on January 28th, 2014
Inflow Team

An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are Read More

Posted by Monica Valdez on December 4th, 2013
Inflow Team

In general, all of your online marketing goals will fall into three major categories: drive brand awareness, drive leads, or drive sales. Paid advertising on social media is no different and the success of these paid campaigns should be approached and measured in much the same way as other tactics you’re currently using to increase Read More

Posted by The Inflow Team on November 13th, 2013
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5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices. Below are the 5 key findings: 1. Consumers spend 15+ hours/week researching on their smartphone. This may only come as a surprise to anyone that’s been Read More

Posted by The Inflow Team on November 11th, 2013
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  Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly looking for the right combination of data and tactics to gain the upper hand and Read More

Posted by Sara Downey Robinson on September 25th, 2013
Inflow Team

This week Google, or as we like to call them around here, The Goog, announced that they will be encrypting all searches in the coming months. Great for users. Especially users concerned with privacy issues. (So I guess that whole Duck, Duck, Go thing is sort of a moot point now, huh?) But this change Read More

Posted by The Inflow Team on March 27th, 2012
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We often get questioned from clients as to if or why they should bid on brand terms. Should money be devoted to this? Yes. Yes it should. Let me lay out a few reasons why: 1) If you already rank number one in your organic listings for your brand term, you should still be bidding Read More

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