eCommerce Social Media Blog Posts by Inflow
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Social Media

The posts from our eCommerce marketing experts below will help you leverage social media marketing (SMM) to get more mileage out of other channels, such as SEO, email and Inbound Marketing for your eCommerce brand.

Posted by Everett Sizemore on July 30th, 2015
segmenting content for personas

By Everett Sizemore  with Contributions from Alex Juel and Sara Downey Robinson Writing compelling content and blog posts for multiple audience personas takes a unique finesse. It’s possible to get too caught up in hyper-specificity when creating content, which can hinder creativity. For example, how does one come up with an engaging article related to high Read More

Posted by Sara Downey Robinson on June 23rd, 2015
mannequins in a window at the mall

Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of said brand or product. Several friends and family of the first person then decide to Read More

Posted by Sara Downey Robinson on June 9th, 2015
buyable pins

Nearly every single night I do what millions of others do. I grab my iPad and launch my Pinterest app. It’s my way of unwinding from the day. Sure, I’d love to go old-school and read a book for 10 minutes, but I’ve been looking at content for work, Paw Patrol, house logistics, calendar after Read More

Posted by Sara Downey Robinson on May 19th, 2015
instagram and ecommerce

By the close of 2014, Instagram had over 300 million active monthly users. It’s estimated that around 77 million of those will be just U.S. users in 2015. Male and female users are pretty even in numbers on the network. All that amounts to Instagram being just about the most popular image/visuals-based platform around. And brands Read More

Posted by Sara Downey Robinson on May 12th, 2015
help with social media

Building brand loyalty using social media is a task that requires more than just guessing, or throwing it all against a wall hoping something will stick. In this post, we’re not going to start from zero. I’m going to just assume that you’ve done the obvious here. You have social icons that connect to well-designed social Read More

Posted by Mike Belasco on January 13th, 2015
bake in some extra love

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content Read More

Posted by The Inflow Team on October 30th, 2014
sad emoji on facebook biz logo

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by Sara Downey Robinson on October 16th, 2014
yelp reviews

The question here is a simple one: When is SEO bad for conversions and your brand? There has been some fun online reputation management chatter and movements lately. I say fun, because there is an air of humor to how this is all playing out. It would seem that Yelp is getting some less than Read More

Posted by Everett Sizemore on July 30th, 2014
word cloud for building personas

Developing personas for a business can take as long as you want it to take, and can be as expensive as you can afford. Nothing beats comprehensive surveys asking real people – especially real customers – about their likes, dislikes, roadblocks, goals, demographics… There are also companies that can provide highly targeted, accurate data to work with Read More

Posted by Sara Downey Robinson on May 27th, 2014
sensitive material in content marketing

As content marketers, we always keep one ear to the ground to see what opportunities may come along that fit with our needs. Recently when social media channels exploded with a hashtag that originated on Instagram and a small blog, a profound question of ethics began to play out. The initial source of the hashtag was a Read More

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