Using Trello for a testing queue management tool is a great way to visually regulate tests that are being developed and collaborate with internal team members.

Why Trello for Testing Queue Management?

Trello is a great tool that allows you to easily manage your projects. If you’d like to read more about why Inflow loves Trello, check out our blog on project management with Trello for some impressive features and benefits. The basis of Trello is that it’s more or less a to-do list—a super powered, hyper-plugged-in to-do list. Trello becomes a collaboration tool that allows teams like ours to assign tasks (used in our example as cards), update each other on card statuses, label cards with appropriate categories, upload images and always stay in contact with team members.

Specifically for CRO testing, Trello is a great tool for our needs—and a free one at that. Our in-house conversion team consists of five members, but we have test developers who work remotely. With Trello, features like visual task keeping, the ability to add members to a card, update the status of a card or project, etc., the team is always 100 percent in the loop on everything that is going on.

Our Trello Conversion Optimization Testing Queue and QA Process

Each card moves across the board through the “swim lanes” (moving one column at a time from left to right) to which our developers have access. Test cards move from an initial pool of tests, which are ranked by the order they are added. Developers grab the cards to work on and move them into a “Developing Test” list where the team can see what’s being worked on, what’s going to get completed next, etc.

This screenshot shows cards moving through the swim lanes.

Once the developers are finished with the test, team members are notified that test Quality Assurance (QA) is necessary, and the card is moved into a QA list. Should any changes need to be done, the card gets moved back to the “Developing Test” list to be reworked.

Our testing queue management board is for internal use only. As mentioned in the last post, we also have boards that we share with clients to ensure excellent communication.

Clients are notified once the test has gone through this quality assurance process. Client-approved tests get dragged into a “Test Running” list, where they will stay until the test is turned off.

By using this type of board, we are able to test quickly and efficiently, while utilizing a method developed by our director, Keith Hagen, in his eBook, “Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results.

For non-client work, Inflow uses a board for ideas and efforts to better help us as a team (migrating clients into Trello was one of those ideas).

We realize this type of board won’t work for all teams, but it gives you an idea of the drag and drop features and ease of use that Trello boasts. Our marketing team uses several Trello boards to manage internal marketing, projects and even our editorial calendar.

Power Ups and Customizations

Trello has some great extras that can make your experience that much more powerful. Trello has developed integrations with several well-known names to add extra features and benefits, including:

As always, you can customize Trello to your individual team’s needs (we sure do). Keep an eye out for more blog posts on how Inflow uses Trello and the best practices we’ve found to get the most out of the experience!