Aviator Gear

Aviator Gear is a manufacturer and supplier of custom squadron gear (patches, t-shirts, etc.) for military and military-adjacent audiences. The company also sells model aircraft.

Background

Aviator Gear has been a long-term paid search advertising client with Inflow. The brand added paid social advertising services in early 2022 after lackluster performance by and connection with their previous agency.

Their goals: Continue to scale their online sales and business growth, especially during their slow winter months, on a smaller advertising budget.

The Results

59%
increase in total site revenue

500%
increase in paid social revenue

94%
increase in paid search revenue

The Challenge

While Aviator Gear had found continued success marketing and selling its custom squadron products, creating a steady revenue stream for lower average-order-value products like its aircraft models needed a different approach.

The brand turned to Inflow’s social ads team to build a custom strategy that would keep those specific sales rolling in during their traditionally slow winter season.

The Solution

To successfully advertise and sell these direct-to-consumer products, our team focused on finding the right audiences amid shrinking targeting options on Facebook:

Reviewed historical data models of past aircraft model purchasers
Researched military- and military-adjacent audience interests, demographics, and proper lingo
Added different interest targeting for highly specific groups (like popular aircraft manufacturing models)
Expanded well-performing audiences into new lookalikes to supercharge previous success
Adjusted bid campaigns and budgets to prioritize model purchasers

The Results

Thanks to our strategy optimizations, Aviator Gear’s usually slow February saw:

500%
increase in ad revenue YOY

70%
increase in ad revenue MOM

38%
increase in ad spend MOM

The Challenge

In addition to low seasonality challenges, Aviator Gear’s paid search campaigns faced another obstacle: Google’s ever-changing campaign types and offerings within its search platform.

The brand turned to our paid search team for help making sense of these new options — and making the most of them with a more limited eCommerce advertising budget.

The Solution

Knowing that our paid social campaigns were pushing model aircraft sales during slow months, our paid search team replicated those efforts while simultaneously taking advantage of Google’s new campaign types:

Increased bid adjustments for model-relevant search terms and target audiences
Launched Performance Max campaigns bidding on custom-order form submissions to optimize toward higher-average-order-value customers