eCommerce Social Media Advertising from a Top Agency

Social media advertising is a cornerstone of a healthy digital marketing ecosystem. Today’s customer journey is complex, with hundreds of options and touchpoints before purchase. A strong social media strategy enables brands to connect with users, engage with them at every step of their buying journey, and ultimately convert them into loyal customers.

While many eCommerce marketing strategies focus on organic social media marketing or influencers alone, we believe paid advertising on social media platforms is crucial for gaining new customers.

Looking to grow your eCommerce business and reach more potential customers? Our team of Paid Social Advertising experts can help you.

Our methodology for Paid Social advertising is based on Avinash Kaushik’s ‘See, Think, Do’ framework. He splits his prospects into three stages:

• See: The biggest possible relevant audience, who haven’t yet shown intent.
• Think: A subset of the ‘See’ audience who have shown intent.
• Do: A subset of the ‘Think’ audience who are most likely to make a purchase.

Typically, eCommerce social media advertising strategies proceed directly to the ‘Do’ stage for two reasons. First, top-of-funnel awareness-stage advertising has a reputation for being cumbersome, expensive, and ineffective. Second, most eCommerce companies face pressure to see quick ROI and hit short-term sales goals.

For some paid digital marketing channels, such as Google Ads, jumping directly to the ‘Do’ stage makes the most sense. In this case, there is clear intent by a searcher to make a purchase, and focusing on this stage allows eCommerce merchants to seize those revenue opportunities.

Paid social advertising, however, is the ideal platform for reaching prospects at all stages of their journey. This allows you to reach people based on their interests, rather than what they happen to be searching for at that moment on a search engine. This in turn allows you to reach more target customers, which translates into more eCommerce sales while achieving strong ROI.