eCommerce Social Media Advertising from a Top Agency
Social media advertising is a cornerstone of a healthy digital marketing ecosystem. Today’s customer journey is complex, with hundreds of options and touchpoints before purchase. A strong social media strategy enables brands to connect with users, engage with them at every step of their buying journey, and ultimately convert them into loyal customers.
While many eCommerce marketing strategies focus on organic social media marketing or influencers alone, we believe paid advertising on social media platforms is crucial for gaining new customers.
Looking to grow your eCommerce business and reach more potential customers? Our team of Paid Social Advertising experts can help you.
A full-funnel, data-driven approach.
Inflow utilizes a full-funnel, data-driven approach (called ‘See, Think, Do’) designed specifically to achieve our client’s goals. Our services cover initial campaign planning, implementation, testing, optimization, and performance measurement. We provide marketing strategy across a range of social platforms and social networks.
We’ve delivered compelling results for key clients based on their individual goals. Here are just a few examples:
- Scaled ad spend by 58% while maintaining a 3x ROAS
- Increased consumer purchases by 63%
- Grew average purchase value by 44%
Our team of Paid Social Advertising experts can help you grow your eCommerce business and reach more potential customers.
Our Areas of Expertise
Facebook has become synonymous with digital advertising in recent years and one of the main pillars of our paid social service offering. With the highest monthly active users of all social media sites, Facebook ads have become a staple within social media marketing strategy. When it comes to Facebook, Inflow offers strategic campaign planning, implementation, creative and copy testing, optimization, and reporting.
Instagram is the other key pillar of social media advertising. Like Facebook, we offer campaign planning, execution, copy and creative testing, optimization, and reporting for Instagram.
LinkedIn is the king and queen of B2B marketing. Inflow takes a data-driven approach in developing the right content, finding the right audience, and optimizing for quality leads. We also offer creative and ad copy testing, in addition to prospecting and remarketing campaigns.
Pinterest can be a great way to step outside of the traditional box of the “Facebook and Instagram duopoly” and reach a new target audience who are inspired and motivated. Leveraging robust keyword and audience research, Inflow exceeds at turning Pinterest Ads into profit.
YouTube has been touted as the most valuable impression on the web. It’s also a must-have channel for serious brands looking to increase brand awareness at the top-of-funnel. Beyond that, YouTube has evolved into a direct response channel for eCommerce brands with the additions of TrueView for Action and TrueView Shopping campaigns. Inflow can plan, implement, and optimize ad campaigns for any stage of the funnel.
Sometimes the best strategy is to zag when others zig. Twitter, Snapchat, and TikTok can be a great way to authentically engage with users in a less crowded advertising space, then into raving brand fans.
Our Proven Methodology: See, Think, Do
Our methodology for Paid Social advertising is based on Avinash Kaushik’s ‘See, Think, Do’ framework. He splits his prospects into three stages:
- See: The biggest possible relevant audience, who haven’t yet shown intent.
- Think: A subset of the ‘See’ audience who have shown intent.
- Do: A subset of the ‘Think’ audience who are most likely to make a purchase.
Typically, eCommerce social media advertising strategies proceed directly to the ‘Do’ stage for two reasons. First, top-of-funnel awareness-stage advertising has a reputation for being cumbersome, expensive, and ineffective. Second, most eCommerce companies face pressure to see quick ROI and hit short-term sales goals.
For some paid digital marketing channels, such as Google Ads, jumping directly to the ‘Do’ stage makes the most sense. In this case, there is clear intent by a searcher to make a purchase, and focusing on this stage allows eCommerce merchants to seize those revenue opportunities.
Paid social advertising, however, is the ideal platform for reaching prospects at all stages of their journey. This allows you to reach people based on their interests, rather than what they happen to be searching for at that moment on a search engine. This in turn allows you to reach more target customers, which translates into more eCommerce sales while achieving strong ROI.
A Client Success Story
Need a little extra inspiration? Our client, Seltzer Goods, was looking to transition from a B2B wholesaler to a D2C eCommerce store. They turned to Inflow to drive sales and reach the right audience through Instagram and Facebook ads.
In one month, Seltzer did more in revenue than the previous 9 months, COMBINED. Inflow achieved a 10.8X Return On Ad Spend (ROAS) on prospecting campaigns, by utilizing a combination of relevant core interests, qualified lookalike audiences, and compelling creative.
Inflow quickly identified top-performing segments and amplified spend to ensure maximum impact of ad impressions.
We offer something most digital advertising companies don’t: fairness in our fees. Many agencies will charge management fees based on a percentage of your media spend. We believe this structure penalizes you unfairly. Let’s say your ad campaigns are doing well, and you want to increase your monthly budget. Why should your fee go up when the agency doesn’t have to do additional work? We believe your fee should not go up unless our workload increases.
Along with Paid Social Media marketing, we can also support your eCommerce business with Search Engine Optimization (SEO), eCommerce Paid Advertising Services (PPC), and Conversion Optimization (CRO) for your online store.
“Inflow helped us quickly increase eCommerce sales in the face of the Covid-19 pandemic. A multi-year strategy for growing sales and conversions was suddenly kicked into high gear. We really love their responsiveness, effort to understand our business, and determination to deliver the highest ROI possible. And they’re fun people to work with!” ~Gay Lam, Founder, Seltzer Goods
Some Other Companies We Have Helped With Paid Social Advertising Services