Inflow’s Free eCommerce Marketing Resources
Looking to step up your marketing strategy? We’ve got just what you need.
Check out our free marketing resources below — including tools, research, guides, and more — to optimize your campaigns and site performance, generate more conversions, and increase your overall revenue.
Need more personalized guidance? Request a free proposal from our team anytime.
Free Marketing Tools
eCommerce Content Audit Toolkit
Learn how to perform a comprehensive audit of category, product, and other eCommerce pages at scale to improve your ROI and your SEO performance.
The CruftFinder SEO Tool
Improve site performance by finding and removing unnecessary URL strings, titles, content, query parameters, and more.
SEO Risk Assessment Workbook
Identify and understand the SEO risks (and penalties) your site may be facing — and how to fix them.
Persona Topic Matrix
Organize content topics by persona and buying cycles to identify gap opportunities and better understand your audience.
Seasonality Analysis Tool
Discover seasonal opportunities for growth and improved ROI within your Google Shopping campaigns.
Campaign Traffic Analysis & Budget Tool
Optimize your PPC campaigns by discovering and eliminating cannibalization effects in Google Ads.
Work Breakout Template
Get your team ready to tackle Inbound Marketing projects with this great work breakout template.
eCommerce KPI Dashboard
Go beyond Google Analytics and create KPI dashboards that track your site and company’s unique goals and performance.
Social Media Strategy Planning Workbook
A strong social media strategy can help increase traffic to your site, build a loyal customer base, and boost your ROI. This workbook will guide you through every step to develop an organic social strategy for your business.
Free Marketing Research
Conversion Optimization Best Practices
We look at what the top eCommerce brands are doing to improve their conversion rates — and help you do the same.
Mobile SEO
This guide to the technical side of mobile SEO explains a few highly important concepts you should consider when choosing how to handle mobile optimization.
Free Marketing Guides, Checklists and Playbooks
eCommerce Marketing Playbook
Increase sales on your site by implementing nine winning strategies for SEO, PPC, and conversion optimization.
Inbound for eCommerce Checklist
Start your inbound marketing strategy off right with our list of “must-haves,” including audits, marketing funnel development, and more.
eCommerce Copywriting Guidelines
Create high-converting copy with our manual, designed to increase organic traffic, reader engagement, and results.
eCommerce Link Building Guide
Learn how to build high-quality links to product and category pages to improve your site’s SEO performance.
Email Acquisition Tips
Capture new email addresses from non-converting traffic on your eCommerce site with our proven strategies.
Conversion Optimization Testing Guide
Get rid of testing uncertainty and learn how to properly test eCommerce sites for better conversions.
Out of Stock SEO Flowchart
Discover what to do with your out-of-stock items for optimal SEO and site performance.
Marketing Automation Matrix
Find the right marketing automation platform for your eCommerce business with our comparison matrix.
Facebook for eCommerce
Establish a high-converting Facebook page for your business, using these best practices from set-up to posting.
Pinterest 101
Quickly set up and manage your business Pinterest using our proven best practices.
Watch this page for future eCommerce marketing resources.
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