eCommerce Paid Advertising Services (PPC) from a Top Agency
Whether you’re trying to squeeze additional Return on Ad Spend (ROAS) out of Google Ads, or experimenting with newer PPC ad options like Instagram, success often hinges on identifying and implementing the right digital marketing strategies and tools for your specific situation. The good news is you’re considering hiring Inflow, a Google Premier Partner and award-winning pay-per-click digital marketing agency. Unlike many PPC agencies that rely on software for PPC management and budget allocations, we rely on real people – who have outperformed PPC artificial intelligence time and time again.
Running an eCommerce store? Talk to one of our PPC advertising experts about how we can help you set up and optimize your online marketing campaign.
Our Paid Advertising Areas of Expertise
Our team works with clients in the four main areas of PPC services:
eCommerce Search Engine Marketing (SEM)
The bulk of our work with clients falls into the standard pay-per-click (PPC campaigns) and broader search engine marketing bucket on the Google and Bing ads platforms. Inflow is a Google Premier Partner and recently, our agency was named a top five finalist in the Google Premier Partner awards for using Google Ads (formerly Google Adwords) to grow client revenue. Our eCommerce search engine marketing services cover the following areas:
- Search engine advertising (pay-per-click text ads)
- Remarketing/Retargeting campaigns
- Display ads
- Dynamic campaigns
When you work with our team, we’ll set specific ROAS and CPA goals and then develop a strategy and manage your ad campaigns to reach your goals. All PPC management services come with regularly scheduled meetings, customized reporting, and direct access to search advertising veterans.
eCommerce Shopping Campaigns
To help promote specific products in your eCommerce store, we also offer product shopping campaigns – also known as Product Listing Ads (PLAs) – on platforms such as Google and Bing. We implement a tiered strategy approach by creating separate multiple tiered campaigns segmented by product type—creating different tiers for different product categories. (Read more about this approach in our featured blog post: Our Winning PPC Strategy for eCommerce).
To truly “win” with shopping campaigns, there must be a “human element”; complete automated solutions and simply having all of your products in a feed won’t earn max ROAS (return on ad spend), which is why we actively monitor our client’s shopping ads on a daily basis. We also deploy remarketing campaigns — Dynamic Remarketing and Remarketing Lists for Search/Shopping Ads.
Social Media Marketing Advertising
As social advertising has grown, Inflow’s capabilities have grown with it. Through ongoing training, industry research, and old-fashioned trial and error, we’ve developed the ability to produce excellent click-through rates and conversion rates from social advertising platforms that include Facebook, Instagram, LinkedIn, and Pinterest. And we’re always adopting new platforms as the online advertising landscape evolves.
Tools and Analytics
From shopping feed PPC campaign management to dynamic phone tracking to advanced Google Analytics and Tag Manager implementation, we’ll make sure you’re using all the tools available to maximize tracking, optimize decision making, and produce profitable results from your online advertising campaigns.
Fair Pricing: A Major Advantage
Aside from the experience we have and all the awards we’ve won as an agency, we offer something most search engine marketing companies don’t: fairness in our fees. A large portion of the industry will charge management fees based on a percentage of your media spend. It is our belief that such a practice penalizes you unfairly. If you’re spending $20,000 a month on digital advertising, an agency may charge you 15 to 20 percent of that budget to manage your account. Let’s say your campaigns are doing well, and you want to increase your budget to $30,000 a month. Why should your fee go up? The agency won’t have to do any additional work. We believe your fee should not go up unless our workload increases. If our specialization in eCommerce marketing, award winning results, and fair pricing model sound like a possible fit for you, let’s schedule an initial strategy session and discuss how we could help you increase sales and profitability from online advertising.
“Everything Inflow does has directly contributed to increases in revenue, execution of best practices and continuous improvement. Plain and simple, this company knows it’s stuff and they’re the best of the best when it comes to eCommerce agencies.” ~Kristoff Albanese, eCommerce Director, GraduationSource
Some Other Companies We Have Helped With PPC Services