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Posted by Dan Kern on January 8th, 2018
Inflow Featured Image - Duplicate Content

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, Read More

Posted by Aaron St Gelais on December 20th, 2017
Inflow Featured Image - Skreened

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More

Posted by Keith Hagen on November 28th, 2017
Inflow Featured Image - Hacking AMP for Site Speed

Google released Accelerated Mobile Pages (AMP) to speed up websites, and it did it just in the nick of time. Yet… Most site owners don’t understand it. And… Most developers are afraid of it. Despite AMP’s HUGE potential to increase eCommerce sales, most people are staying away. Let’s get this out of the way:  I’m Read More

Posted by Kaylynne Hatch on November 14th, 2017
Inflow Featured Image - 18 Holiday Marketing Tips

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to Read More

Posted by Forrest Dombrow on October 24th, 2017
How to Avoid Getting Screwed by Your eCommerce Marketing Agency - Featured Image

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will Read More

Posted by Mike Belasco on October 17th, 2017
Technical SEO Requirements Checklist

Inflow’s SEO team has worked with dozens of eCommerce platforms. The majority of platforms our clients use are homegrown in varying states of quality as it relates to search engine optimization. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. We’ve put together this Read More

Posted by Kaylynne Hatch on October 10th, 2017
Shopping Cart and woman holding a phone with "Walmart Marketplace as a New eCommerce Growth Opportunity" on top of the image.

When it comes to large scale eCommerce, Amazon is typically top of mind. The online giant continues to grow in size year after year and there are no signs that it’s about to stop. Amazon is not only known for selling their own products, it’s known for being a massive online marketplace where anyone can Read More

Posted by Kaylynne Hatch on October 3rd, 2017

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. While there, I sat in 11 insightful sessions, 2 spectacular spotlights, and 4 fantastic keynotes, and I learned a lot! I thought I would share just a few highlights. Larry Kim’s Crazy Read More

Posted by Keith Hagen on September 26th, 2017
The Epiphany Business Featured Image

I’ve heard over the years people say that having 50% of tests win is about average (that is, reach 95% statistical confidence). That means that half of all testing programs will lose more than half the time. I am not refuting this, as I can see how it happens.   I have also heard CROs Read More

Posted by Everett Sizemore on September 18th, 2017
Cruftfinder Feat. Image

Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all Read More

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