Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Devon Cox on July 17th, 2018
The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

Posted by Mike Belasco on July 12th, 2018
eCommerce Marketing Automation Systems Compared

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology Read More

Posted by Ariel Steeber on July 10th, 2018
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it. Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Neil Robertson on June 12th, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients. Read More

Posted by Mandy Mangold on June 5th, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Read More

Posted by Alex Juel on May 24th, 2018

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the Read More

Posted by Mike Belasco on May 22nd, 2018
eCommerce on Facebook and Instagram: What Leading Companies Are Doing in 2018 (Adidas, Crate&Barrel & Nixon)

We take a critical look at three best-in-class brands—Adidas, Crate and Barrel, and Nixon—are their Facebook eCommerce strategies. Read to learn more! Read More

Posted by Glen McMurry on May 14th, 2018
Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform Site

Our client could have done what many video platforms do for video SEO—post transcripts. Instead, we helped them attract brand new users by targeting ‘niche outliers.’ Read More

Posted by Michael Kuehn on May 1st, 2018
These 10 Examples Show What Top Sites Are Doing with eCommerce Cart and Checkout Design

eCommerce cart and checkout design can make or break a sale. In this post, we share our research about cart and checkout trends with examples from top eCommerce sites. Read More

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