Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Brian Gillespie on November 18th, 2019
The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist! Read More

Posted by Tory Gray on November 14th, 2019
Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving Read More

Posted by Caesar Barba on November 12th, 2019
eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC. Read More

Posted by Olivia Smith on November 1st, 2019
[Case Study] Our Winning PPC Strategy for eCommerce: How We Increased Our ROAS for Google Ads by 76%

Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study. Read More

Posted by Neil Robertson on October 30th, 2019
Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, Read More

Posted by Alex Juel on October 10th, 2019
SEO Mistakes: The 6 Worst Errors for eCommerce

Even our experts were confounded by these 6 eCommerce SEO errors. Avoid these mistakes for your online store. Read More

Posted by Devon Cox on September 27th, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store. Read More

Posted by Devon Cox on September 19th, 2019

We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel. Read More

Posted by Alex Juel on September 17th, 2019
Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales. Read More

Posted by Shaun Elley on September 16th, 2019
eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality. Read More

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