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Posted by Keith Hagen on February 6th, 2018

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO Read More

Posted by Neil Robertson on January 30th, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More

Posted by Keith Hagen on January 23rd, 2018
Inflow's 2018 Best in Class Research

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More

Posted by Dan Kern on January 8th, 2018
Inflow Featured Image - Duplicate Content

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, Read More

Posted by Aaron St Gelais on December 20th, 2017
Inflow Featured Image - Skreened

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More

Posted by Keith Hagen on November 28th, 2017
Inflow Featured Image - Hacking AMP for Site Speed

Google released Accelerated Mobile Pages (AMP) to speed up websites, and it did it just in the nick of time. Yet… Most site owners don’t understand it. And… Most developers are afraid of it. Despite AMP’s HUGE potential to increase eCommerce sales, most people are staying away. Let’s get this out of the way:  I’m Read More

Posted by Kaylynne Hatch on November 14th, 2017
Inflow Featured Image - 18 Holiday Marketing Tips

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to Read More

Posted by Forrest Dombrow on October 24th, 2017
How to Avoid Getting Screwed by Your eCommerce Marketing Agency - Featured Image

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will Read More

Posted by Mike Belasco on October 17th, 2017
Technical SEO Requirements Checklist

Inflow’s SEO team has worked with dozens of eCommerce platforms. The majority of platforms our clients use are homegrown in varying states of quality as it relates to search engine optimization. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. We’ve put together this Read More

Posted by Kaylynne Hatch on October 10th, 2017
Shopping Cart and woman holding a phone with "Walmart Marketplace as a New eCommerce Growth Opportunity" on top of the image.

When it comes to large scale eCommerce, Amazon is typically top of mind. The online giant continues to grow in size year after year and there are no signs that it’s about to stop. Amazon is not only known for selling their own products, it’s known for being a massive online marketplace where anyone can Read More

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