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Posted by Everett Sizemore on September 18th, 2017
Cruftfinder Feat. Image

Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all Read More

Posted by Keith Hagen on September 12th, 2017
CRO Testing Feat Image

It takes time to test. It takes resources to test. It takes money to test. So why test something you know is going to win? I’ve been asking myself that for years, and for me, it always comes down to ‘Opportunity Costs’ (the loss of potential gain from other alternatives when one alternative is chosen.) Read More

Posted by Michael Kuehn on September 5th, 2017
BIC Homepage Tips Feat Image

Today’s post is something a little different. We’ve created a video to review Best in Class homepages in order to help you see what they’re doing right and learn new best practices for your own site. I also compared them to brands that aren’t using best practices so you can see what others are doing Read More

Posted by Kaylynne Hatch on August 29th, 2017
Slack to Zap to Pocket Featured Image

Whether you’re on a large marketing team or you’re working solo, it can be tough sometimes to source relevant and informative content to share on social and in your newsletter. Nearly 2 million articles are published every day on the web (according to MarketingProfs.com) and any good social media manager will tell you that this Read More

Posted by Keith Hagen on August 22nd, 2017
Best in Class Cart Experiences Featured Image

As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research. Final Pricing Available The user is able to obtain the final cost in the cart or at Read More

Posted by Kaylynne Hatch on August 15th, 2017
How to Create an Organic Social Strategy for Your eCommerce Site - Featured Image of woman typing on a laptop

Social media has been a huge game changer when it comes to doing business online and it can make a significant difference –– whether you’re a big brand or a small shop. But you can’t expect to get away with a “spray and pray” approach to social and still see results. Social media is a Read More

Posted by The Inflow Team on August 8th, 2017
inflow_The-Distracted-Driver

Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop. About the Play This play will show you how to reduce bounce rates, and improve your mobile navigation to increase user engagement and conversions. The Read More

Posted by The Inflow Team on August 1st, 2017
inflow_LINK-LINK

What’s easier than building new external links? Building links into your existing ones. You may be surprised at the effectiveness at getting more “link juice” (i.e., PageRank) to flow into key pages with this play. Find out more about the Link Link play below, as seen in our eCommerce Marketing Playbook! About the Play Linkbuilding Read More

Posted by The Inflow Team on July 25th, 2017
inflow_The-Waterfall

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of Read More

Posted by The Inflow Team on July 18th, 2017
inflow_Seal-the-Deal

Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to best display them. About the Play This play will help you learn which trust seals you Read More

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