Insights from eCommerce Marketing Experts

Our must-read posts

Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

5 Phase eCommerce Website Migration Checklist: Keep Your Traffic!

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Review this eCommerce website migration checklist before you migrate to a new platform to keep your SEO.

Our most recent posts

Diving into Missing Search Query Data in Google – Real Client Data

Posted By Shaun Elley on October 2, 2020

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. A notice on the Google Ads platform stated, “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result, you …

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How to Tell If Your PPC Agency Is Right for You

Posted By Shane Klein on August 26, 2020

Choosing an agency is tough. Knowing when to stay with one is tougher. Choosing a digital marketing agency is a big decision: there are all manners of marketing agencies out there, and choosing one can and should take time. You will be not only paying this agency to run your ads but also entrusting them …

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How to Gain Hidden Google Shopping Seasonality Insights – Free Tool

Posted By Neil Robertson on August 10, 2020

One of the most important and worthwhile analyses we do when we onboard new clients is our Seasonality Analysis, which allows us to understand trends and shifts during the year, not only for the site as a whole but at the product category and the product level as well. Most of our clients experience the …

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Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Posted By Shaun Elley on July 21, 2020

If there’s one thing you should know about our team here at Inflow it’s this: We love running tests and using data to back-up our insights. We hate navigating blindly and hoping for the best. That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. The …

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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2020

Posted By Chris Hickey on July 15, 2020

As an SEO, when you’re managing a website for years and publishing content consistently there comes a point where things can seem outside of your control. You’ve published so many test pages, thank you pages and articles that you’re not sure which URL is relevant anymore.

Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2020Read More

Thin & Duplicate Content: SEO Guide for eCommerce Sites

Posted By Dan Kern on July 6, 2020

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2020 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, …

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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Posted By Mike Belasco on June 26, 2020

We wanted to switch to agile to make our employees happier and more efficient in their roles. But this change also translates to increased client satisfaction.

Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our ClientsRead More

How to Use a Marketing Audit to Pivot Your Digital Strategy

Posted By Everett Sizemore on June 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. A comprehensive marketing audit takes the individual aspects of an online business and breaks them down into different audits that provide deeper insights into …

How to Use a Marketing Audit to Pivot Your Digital StrategyRead More

Our must-read posts

Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

More of our favorite posts

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Our most recent posts

Diving into Missing Search Query Data in Google – Real Client Data

How to Tell If Your PPC Agency Is Right for You

How to Gain Hidden Google Shopping Seasonality Insights – Free Tool

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2020

Thin & Duplicate Content: SEO Guide for eCommerce Sites

Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

How to Use a Marketing Audit to Pivot Your Digital Strategy

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