Insights from eCommerce Marketing Experts

Inflow strategists are constantly experimenting to provide our clients the best results — but we don’t keep that knowledge to ourselves. Here, learn all about Inflow’s newest discoveries and recent trends in the digital marketing space, and find helpful guides and resources to improve your own strategies. Happy reading!

Our most recent posts

Identifying & Using Long Tail Keywords on eCommerce Websites

Posted By Alex Juel on April 7, 2021

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

Identifying & Using Long Tail Keywords on eCommerce WebsitesRead More

A Guide to Core Web Vital Metrics for eCommerce Sites

Posted By Sean Salamone on March 29, 2021

Are you ready for Google's Core Web Vitals update? Don't worry if not — our complete guide has five recommendations for improving your site score.

A Guide to Core Web Vital Metrics for eCommerce SitesRead More

How to Determine Which eCommerce Platform is Best for Your SEO Strategy

Posted By Mandy Mangold on March 19, 2021

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies.

How to Determine Which eCommerce Platform is Best for Your SEO StrategyRead More

How to Find Your eCommerce Conversion Rate in Google Analytics

Posted By Devon Cox on March 4, 2021

Did you know the most common way to calculate your eCommerce conversion rate isn’t the most accurate? In this article, we show you a better way to calculate this rate — and why it matters.

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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021

Posted By Chris Hickey (Alumni) on February 15, 2021

Help increase website traffic by updating, deleting, or consolidating pages on your site that are no longer necessary and creating index bloat issues. Our SEO team walks you through exactly how.

Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021Read More

eCommerce Homepage Best Practices for Conversion Optimization

Posted By Devon Cox on February 8, 2021

After comparing conversion features across top eCommerce sites, we identified 9 homepage best practices you must have on your site in 2021.

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How to Test SEO-Related Changes on Your eCommerce Site

Posted By Kate Miller on January 28, 2021

What is SEO testing and how does it work? Learn how to set up tests that will help measure & evaluate the results of your website optimizations.

How to Test SEO-Related Changes on Your eCommerce SiteRead More

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Posted By Shaun Elley (Alumni) on January 21, 2021

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.

Google Ads (AdWords) for eCommerce: 15 Strategies to TryRead More

Insights from eCommerce Marketing Experts

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