Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Forrest Dombrow on November 13th, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More

Posted by Devon Cox on November 6th, 2018
Why You Shouldn’t Split Test During an eCommerce Redesign

Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More

Posted by Dan Kern on October 30th, 2018
eCommerce Copywriting Guidelines

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

Posted by Michael Kuehn on October 23rd, 2018
GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More

Posted by Chris Hickey on October 9th, 2018
The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site

eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO. Read More

Posted by Mike Belasco on October 2nd, 2018
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Mike Belasco on September 18th, 2018
The CRO and SEO Impact of Syndicated Reviews

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages. Read More

Posted by Michael Kuehn on September 11th, 2018
Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Mike Belasco on September 4th, 2018
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for. Read More

Posted by Mike Belasco on August 28th, 2018
Call Tracking Providers for Your eCommerce Business

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as Read More

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