Insights from eCommerce Marketing Experts

Inflow strategists are constantly experimenting to provide our clients the best results — but we don’t keep that knowledge to ourselves. Here, learn all about Inflow’s newest discoveries and recent trends in the digital marketing space, and find helpful guides and resources to improve your own strategies. Happy reading!

Our most recent posts

Branded Paid Search Campaigns in Google: How to Tell If You’re Overspending

Posted By Neil Robertson on May 12, 2021

Many eCommerce businesses overspend on branded search and general campaigns. We offer a solution for identifying and fixing that problem in two simple steps.

Branded Paid Search Campaigns in Google: How to Tell If You’re OverspendingRead More

Should You Hire a Digital Marketing Agency? A Guide for eCommerce Businesses

Posted By Shane Klein on May 5, 2021

Find out whether your eCommerce business is ready to make the leap to a digital marketing agency by asking yourself these six important questions.

Should You Hire a Digital Marketing Agency? A Guide for eCommerce BusinessesRead More

Complete SEO Content Writing Guide for Effective Website Copy

Posted By Kate Miller on April 27, 2021

SEO content writing continues to evolve far beyond keyword-stuffed content. Learn more about creating natural, authoritative website copy here.

Complete SEO Content Writing Guide for Effective Website CopyRead More

Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and Sales

Posted By Kate Miller on April 20, 2021

Check out our actionable tips on developing eCommerce content that drives traffic and improves rankings to your product and category pages.

Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and SalesRead More

Identifying & Using Long Tail Keywords on eCommerce Websites

Posted By Alex Juel on April 7, 2021

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

Identifying & Using Long Tail Keywords on eCommerce WebsitesRead More

A Guide to Core Web Vital Metrics for eCommerce Sites

Posted By Sean Salamone on March 29, 2021

Are you ready for Google's Core Web Vitals update? Don't worry if not — our complete guide has five recommendations for improving your site score.

A Guide to Core Web Vital Metrics for eCommerce SitesRead More

How to Determine Which eCommerce Platform is Best for Your SEO Strategy

Posted By Mandy Mangold on March 19, 2021

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies.

How to Determine Which eCommerce Platform is Best for Your SEO StrategyRead More

How to Find Your eCommerce Conversion Rate in Google Analytics

Posted By Devon Cox on March 4, 2021

Did you know the most common way to calculate your eCommerce conversion rate isn’t the most accurate? In this article, we show you a better way to calculate this rate — and why it matters.

How to Find Your eCommerce Conversion Rate in Google AnalyticsRead More

Insights from eCommerce Marketing Experts

Our most recent posts

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