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Posted by Kaylynne Hatch on November 14th, 2017
Inflow Featured Image - 18 Holiday Marketing Tips

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to Read More

Posted by Forrest Dombrow on October 24th, 2017
How to Avoid Getting Screwed by Your eCommerce Marketing Agency - Featured Image

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will Read More

Posted by Mike Belasco on October 17th, 2017
Technical SEO Requirements Checklist

Inflow’s SEO team has worked with dozens of eCommerce platforms. The majority of platforms our clients use are homegrown in varying states of quality as it relates to search engine optimization. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. We’ve put together this Read More

Posted by Kaylynne Hatch on October 10th, 2017
Shopping Cart and woman holding a phone with "Walmart Marketplace as a New eCommerce Growth Opportunity" on top of the image.

When it comes to large scale eCommerce, Amazon is typically top of mind. The online giant continues to grow in size year after year and there are no signs that it’s about to stop. Amazon is not only known for selling their own products, it’s known for being a massive online marketplace where anyone can Read More

Posted by Kaylynne Hatch on October 3rd, 2017

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. While there, I sat in 11 insightful sessions, 2 spectacular spotlights, and 4 fantastic keynotes, and I learned a lot! I thought I would share just a few highlights. Larry Kim’s Crazy Read More

Posted by Keith Hagen on September 26th, 2017
The Epiphany Business Featured Image

I’ve heard over the years people say that having 50% of tests win is about average (that is, reach 95% statistical confidence). That means that half of all testing programs will lose more than half the time. I am not refuting this, as I can see how it happens.   I have also heard CROs Read More

Posted by Everett Sizemore on September 18th, 2017
Cruftfinder Feat. Image

Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all Read More

Posted by Keith Hagen on September 12th, 2017
CRO Testing Feat Image

It takes time to test. It takes resources to test. It takes money to test. So why test something you know is going to win? I’ve been asking myself that for years, and for me, it always comes down to ‘Opportunity Costs’ (the loss of potential gain from other alternatives when one alternative is chosen.) Read More

Posted by Michael Kuehn on September 5th, 2017
BIC Homepage Tips Feat Image

Today’s post is something a little different. We’ve created a video to review Best in Class homepages in order to help you see what they’re doing right and learn new best practices for your own site. I also compared them to brands that aren’t using best practices so you can see what others are doing Read More

Posted by Kaylynne Hatch on August 29th, 2017
Slack to Zap to Pocket Featured Image

Whether you’re on a large marketing team or you’re working solo, it can be tough sometimes to source relevant and informative content to share on social and in your newsletter. Nearly 2 million articles are published every day on the web (according to MarketingProfs.com) and any good social media manager will tell you that this Read More

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