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Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all Read More
It takes time to test. It takes resources to test. It takes money to test. So why test something you know is going to win? I’ve been asking myself that for years, and for me, it always comes down to ‘Opportunity Costs’ (the loss of potential gain from other alternatives when one alternative is chosen.) Read More
Today’s post is something a little different. We’ve created a video to review Best in Class homepages in order to help you see what they’re doing right and learn new best practices for your own site. I also compared them to brands that aren’t using best practices so you can see what others are doing Read More
As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research. Final Pricing Available The user is able to obtain the final cost in the cart or at Read More
Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop. About the Play This play will show you how to reduce bounce rates, and improve your mobile navigation to increase user engagement and conversions. The Read More
What’s easier than building new external links? Building links into your existing ones. You may be surprised at the effectiveness at getting more “link juice” (i.e., PageRank) to flow into key pages with this play. Find out more about the Link Link play below, as seen in our eCommerce Marketing Playbook! About the Play Linkbuilding Read More
Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of Read More
Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to best display them. About the Play This play will help you learn which trust seals you Read More
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