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Technical eCommerce SEO
We solve complicated SEO issues for online retailers
What is Technical SEO?
Technical SEO differs from keywords and content (on-page SEO), as well as from link building and content marketing (off-page SEO). These other forms of search engine optimization are more easily visible to the end user.
Technical SEO is comprised of the stuff most people don’t see, like rel = “canonical” tags, robots.txt files, HTTP response headers, JavaScript rendering, JSON-LD scripts, Schema markup and strategic site architecture.
Some Technical SEO Areas We’ve Worked On
Pre-rendering content
See our article about JavaScript SEO in Website Magazine.
Duplicate content
Whether caused by faceted navigation, product variants or other duplicate content issues, we can help.
Vendor selection
See our analysis of product review vendors for an example of how we can inform SaaS decisions.
Crawling enterprise eCommerce sites
We can incorporate a range of crawlers or database analysis tools to get the job done. Here are some ways we save time and resources when crawling large sites.
SEO Industry Thought Leaders
Everett Sizemore, our Director of Marketing, provides technical expertise to the SEO community on Moz.com as a Moz Associate.
Over the course of a more than a decade in SEO and eCommerce, Everett has presented on search engine optimization and eCommerce marketing at SMX West, SMX Advanced, SMX Milan, MozTalk Denver, LOHAS, Confluence and more.
Everett has written for Search Engine Journal, Moz.com, SEO ROI, Website Magazine and many other industry publications.
We know what we’re doing when it comes to eCommerce SEO because it’s where we came from as marketers.
What to Expect with a Technical SEO Audit
First, we will put your website under a microscope to discover every possible technical item that can improve performance.
Then, we’ll prioritize the issues and offer solutions in an actionable way that makes it easy to implement our recommendations.
Finally, we’ll follow up with a post-implementation audit to make sure nothing got lost in translation.
Here are some of the things we’ll audit:
- Domains and Subdomains
- URL Structure
- Code Improvements
- Structured Markup
- Page Load Speed
- Mobile User Experience
- 404s and Other Errors
- HTML and XML Sitemaps
- Navigation and File Structure
- Page Template Recommendations
- Redirects (including legacy redirects and redirect chains)
- Pagination Problems (including use of JavaScript frameworks)
- Faceted Navigation Issues
- Index Bloat
- Page Titles and Meta Tags
- Robots.txt
- Content Quality
- Indexation Issues
- Duplicate Content
- Crawl Issues
- Webmaster Accounts
- Site Architecture Impacts
- Canonical Issues
- URL Parameter Handling
