– Some of our Link Building / SEO Clients –
Link building for SEO is still highly effective when done right because links remain a very strong indicator of a site’s overall quality, as well as its authoritativeness on a given topic.
The signals that get passed through links, such as anchor text, provide massive amounts of data to Google about semantic relationships around the web. This includes the words Google associates with your website.
Meanwhile, when link building is done poorly with little or no attention paid to the quality and usefulness of those references — it can do more harm than good.
Many of our clients come on board in need of some major link profile cleanup work. We always combine this with a strategy for earning higher quality links, which greatly speeds up the link penalty recovery process.
Content has to be higher quality and outreach needs to be more targeted.
Otherwise, not much has changed in terms of the importance of links for ranking highly on Google. Most retail brands that aren’t a household name will still find link building to be an important component to their eCommerce SEO strategy.
If you want to get an understanding of how we approach link building services for retail clients, our eCommerce Link Building eBook is the best place to start.
Better yet, give us a call and we’ll discuss the best approach for your needs.
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