Retain Organic Traffic & Performance With Expert SEO Migration Services
Personalized strategies for clean and efficient migrations
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When it comes to migrating your website, the difference between retaining your traffic levels and tanking in organic performance is small but mighty.
It’s having the right SEO team by your side.
Inflow’s website migration services won’t just work to preserve your existing traffic. We’ll help you prepare for long-term growth with a migration strategy tailored just for your site and led by a team with unmatched expertise in the digital marketing industry.
Areas of Expertise
For more than 15 years, Inflow has helped hundreds of businesses successfully migrate to new
content management systems, website designs, and hosting services.
Whatever your vertical, our team has the skills and proven strategies to do the same for you.
Our eCommerce Website
Migration Process
Inflow’s SEO experts are pros at site migrations and redesigns — so much so that we’ve developed a three-phase migration plan to maintain as much organic traffic and revenue for your new website as possible.
Whether you’re doing a website redesign, embarking on a re-platforming, moving a subdomain into your main domain, or switching to a new domain name altogether, we’ll make sure all the details are covered from start to finish with our extensive website migration checklist.
Here’s how it works:
Before any changes are made, we conduct a thorough review of your existing website and planned migration. We run a full site crawl to collect and analyze your URLs, metadata (including meta descriptions), and more, identifying potential site structure issues that could affect search engine optimization. (We also keep this data handy for comparison throughout the entire process.)
Most importantly, we make sure we understand your needs, wants, and desired timeline — before we ever start
making recommendations.
Once we’re on the same page with you and your web development team, we start creating a personalized strategy for your migration. We make sure your dev site is invisible to Google crawl bots, and then we review important factors and functionalities, including:
- Dev site crawl data
- Google Analytics 4
- Content parity
- Duplicate content
- Faceted navigation
- Javascript
- Image optimization
- Mobile site
- Structured data
- URL parameters
- Landing page setup
- Redirect mapping & broken links
- Robots.txt & disallows
- Site speed
- Sitemaps and site architecture
- Structured data
- URL structure & parameters
On launch day, we complete a final dev site review to ensure any remaining priority issues are identified and addressed before pushing live. And we don’t stop then; our team will be by your side to identify and solve any issues that arise post-launch, too.
We will crawl your new site post-migration and provide any recommendations or fixes we discover. We’ll also keep you updated on any traffic changes that might arise after your migration is complete.
How Site Migrations Affect
Organic Traffic
Here’s the truth: Even the best-planned and most thorough of site migrations will affect organic visibility. When you’re moving thousands of web pages, those drops can be felt even more acutely.
After a migration, keyword rankings and sessions may fluctuate for weeks (or even months) until search engines can crawl, index, and understand the entire website again. It’s a normal part of the process that we’ll expedite as much as possible. And, within just a few months, any organic traffic losses should reverse to pre-migration levels — or even better, if your new platform offers significantly more SEO benefits.
That’s why our SEO website migration services focus on minimizing negative effects and maintaining current search traffic — not making promises we can’t keep.
In short: The earlier you involve us, the better the results.
An Award-Winning
SEO Marketing Agency
Website Platforms We Support
Inflow’s experts are platform agnostic. Our extensive experience means we craft the most effective strategy for your particular platform, recommending the best supplementary tools and external tech stack for optimal usage and performance.
Our strategists provide exceptional growth strategies on all platforms, including:
Inflow’s Complete SEO Services
For most businesses, a successful migration is only the first step toward improving their SEO performance. To maximize the effects of their new site, most engage in ongoing search engine optimization efforts after a migration is complete, as well.
As an industry-leading SEO agency, Inflow can build a custom roadmap to improve your organic search engine rankings, website traffic, and overall site revenue, using:
- Technical SEO audits
- Crawl error analysis
- Site speed optimization
- Internal linking
- Content audits
- SEO keyword research
- Copywriting strategy
- On-page optimization
- Media outreach & mentions
- Digital PR
- Data-based content marketing
- High-quality backlink-building
What our clients are saying
“We trust Inflow’s expertise. We just went through a major site upgrade and their SEO team worked very closely to ensure that any potential impact from such a large transition was minimized and quickly corrected.”
Jon Safran
“Their expertise in SEO is obvious. Helped us migrate our site without any hiccups and our organic traffic is steadily rising.”
Frank Jackson
“The team at Inflow is responsive, and they put together the most in-depth briefs, analysis, and recommendations that make it easy to execute on. Would highly recommend them to someone looking for a strategic SEO partner.”
Kirsten Henning
Meet Your Website Migration Agency
We love what we do — and we love delivering the real results you deserve.
Set your website migration up for success by requesting a custom strategy proposal now.
