Recover Lost Organic Traffic with an Algorithm Update Analysis
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Are you seeing a decline in organic traffic, organic search rankings, or site revenue after the latest
Google core algorithm update?
Contrarily, are you watching your site traffic spike with
little idea of why — or of how to take advantage of your newfound success?
Our Algorithm Update Analysis is here to help.
Let Inflow’s team of SEO experts evaluate your site and create a plan for recovering your lost organic performance or maximizing your current growth as quickly as possible.
How Our Algorithm
Update Analysis Works
We’ve seen countless online businesses feel the impact of Google’s out-of-the-blue algorithm updates — and struggle to understand how, if at all, they can recover from
(or capitalize on) them.
In response, we created our Algorithm Update Analysis to demystify the whole process.
With this five-step project, our team will not only identify any effects an algo update may have had on your site but also provide our recs on the next steps needed to resolve
or take advantage of them.
Here’s how it works:
Step 1: Research on Industry-wide Insights
We review available information on any updates from Google itself, as well as what our colleagues in the SEO industry are reporting (for example, what specific industries and what types of websites/pages are seeing the biggest effects).
Step 2: Overview of High-Level Website Impacts
With that background in mind, we take an expansive look at how your site’s keyword visibility and traffic were impacted by the algorithm update, identifying any major trends in search terms lost or specific pages affected.
Step 3: Overview of Traffic & Revenue Impacts
Next, we dive deeper into that data — reviewing those key gains and losses in keywords and page types. We extrapolate that data to determine how the update has impacted your website as a whole, from an organic traffic and revenue perspective.
Step 4: Comparison to Organic Search Competitors
To provide a wider frame of reference, we also review traffic and keyword losses and gains from your main organic search competitors. This high-level evaluation places your own site’s impacts in better perspective and gives us a starting point for our final recommendations.
Step 5: Search Trend Analysis
Because Google core algorithm updates are an indication of where search trends are moving as a whole, we make sure to provide insights on what the update means for your site — specifically, why these changes affected certain keywords or pages more than others.
Step 6: Actionable Recommendations for Improvement
We wrap up all of our findings with a bow, adding some top-level recommendations for improving your SEO performance post-algo update.
These recommendations — such as “create strategic content to target lost terms” or “conduct competitor analysis of a certain competitor” — are the first steps in building your new strategic optimization plan. We let your team take these recommendations and run with it.
But, if you’d prefer our experts’ help in implementing those tactics, we’d be happy to expand our scope of work into a new contract of continuous services for your site.
Our Other SEO Marketing Services
Our Algorithm Update Analysis is only the tip of the iceberg when it comes to our agency’s SEO offerings.
Whether you’re looking for more a la carte projects to improve your traffic, or you’re ready to invest in ongoing services to increase your site revenue, we can build a custom scope of work for your budget and goals from the following:
Technical SEO
SEO Content Marketing
Link Building
Analytics Setup & Configuration
Website Migrations
Find out which approaches we recommend for your site by requesting a free proposal now.
Why Inflow
Our digital marketing agency has more than 15 years of experience in analyzing, reviewing, and responding to Google core algorithm updates. We’ve seen it all, which means we’re prepared to jump in with the best recommendations
to get your site performance back on track.
Our many accolades speak for themselves:
And, with a 9.3/10 client satisfaction rate, you can trust that you’ll be in good hands every step of the way.
What Our Clients Are Saying
“We trust Inflow’s expertise… We just went through a major site upgrade and their SEO team worked very closely to ensure that any potential impact from such a large transition was minimized and quickly corrected.”
Jon Safran
“The team at Inflow is responsive, and they put together the most in-depth briefs, analysis and recommendations that make it easy to execute on. Would highly recommend them to someone looking for a strategic SEO partner.”
Kirsten Henning
“Inflow’s SEO team knows their stuff! They always go above and beyond, and their skillset is unmatched.”
Cara O’Brien
