Inflow

Inflow: eCommerce Marketing Agency

Tory Gray

Sr. SEO Consultant

Tory Gray Sr SEO Strategist 

Tory Gray is a senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.

Tory’s worked in digital agencies & in house B2C startup environments, in both marketing & product roles, bringing her a unique perspective on problem solving & business growth opportunities.

To achieve marketing success, she values and prioritizes a solid operational foundation, a digital strategy grounded in business & brand marketing goals, and an iterative approach to testing in order to grow traffic and conversions – in SEO and more broadly in digital marketing.

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Tory Gray

Screenshot of Home Science Tools' blog. Laptop screen showing a trash can deleting files. Logo: Inflow. Attract. Convert. Grow.
SEO | Technical SEO | Case Studies

Content Pruning Case Study: How This Online Store Increased Strategic Content Revenue by 64%

Learn how our SEO team audited and pruned content from Home Science Tools' blog to increase strategic content revenue by 64%.
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Illustration of laptop with content page, with lines connecting content to images for pictures, copy, links. Logo: Inflow. Attract. Convert. Grow.
SEO | On-Page SEO

eCommerce Content Optimization Tips for High-Quality Content

Find out how improving your content quality can keep your eCommerce business running when sales are down — including our proven SEO strategies.
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Illustration of checklist and migration of files from one laptop to another. Logo: Inflow. Attract. Convert. Grow.
SEO | Technical SEO

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Before you move to a new platform or change your URL, review our complete eCommerce website migration checklist to preserve as much traffic as possible.
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An S E O's Perspective: How To Scale Quality Content Production. Logo: Inflow. Attract. Convert. Grow.
Content Marketing

An SEO’s Perspective: How to Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google's E-A-T.
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BigCommerce S E O Case Study: How to Improve S E O When Moving to BigCommerce. Logo: Inflow. Attract. Convert. Grow.
Case Studies | Technical SEO

BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here's what happened to their SEO after the migration, and how they've improved it tremendously since.
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