Inflow

Inflow: eCommerce Marketing Agency

Tory Gray

Sr. SEO Consultant

Tory Gray Sr SEO Strategist 

Tory Gray is a senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.

Tory’s worked in digital agencies & in house B2C startup environments, in both marketing & product roles, bringing her a unique perspective on problem solving & business growth opportunities.

To achieve marketing success, she values and prioritizes a solid operational foundation, a digital strategy grounded in business & brand marketing goals, and an iterative approach to testing in order to grow traffic and conversions – in SEO and more broadly in digital marketing.

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Tory Gray

Why Content Quality Matters for Your eCommerce Website. Logo: Inflow. Attract. Convert. Grow.
SEO | On-Page SEO

Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website?

Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down:

A table with three columns labeled: 8/1/19 - 8/31/19 Clicks, 8/1/18 - 8/31/18 Clicks, Difference. Three rows of data as follows: Row 1: 8/1/19 - 8/31/19 Clicks: 38,379, 8/1/18 - 8/31/18 Clicks: 94,840, Difference: -56,461. Row 2: 8/1/19 - 8/31/19 Clicks: 1,408, 8/1/18 - 8/31/18 Clicks: 4,901, Difference: -3,493. Row 3: 8/1/19 - 8/31/19 Clicks: 3,474, 8/1/18 - 8/31/18 Clicks: 5,853, Difference: -2,379.

The image above shows the year-to-year difference …

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5 Phase eCommerce Website Migration Checklist: Keep Your Traffic! Logo: Inflow. Attract. Convert. Grow.
Technical SEO

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Review this eCommerce website migration checklist before you migrate to a new platform to keep your SEO.
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Case Study: How Pruning This Online Store's Blog Boosted Strategic Content Revenue by 64%. Logo: Inflow. Attract. Convert. Grow.
Case Studies | Technical SEO

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

For the subject of this case study, one of our clients benefited with a 64% increase in strategic content revenue after we helped to prune their blog content. Read on to learn more!
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An S E O's Perspective: How To Scale Quality Content Production. Logo: Inflow. Attract. Convert. Grow.
Content Marketing

An SEO’s Perspective: How to Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google's E-A-T.
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BigCommerce S E O Case Study: How to Improve S E O When Moving to BigCommerce. Logo: Inflow. Attract. Convert. Grow.
Case Studies | Technical SEO

BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here's what happened to their SEO after the migration, and how they've improved it tremendously since.
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