Tory Gray

Sr. SEO Consultant

Tory Gray is a senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.

Tory’s worked in digital agencies & in house B2C startup environments, in both marketing & product roles, bringing her a unique perspective on problem solving & business growth opportunities.

To achieve marketing success, she values and prioritizes a solid operational foundation, a digital strategy grounded in business & brand marketing goals, and an iterative approach to testing in order to grow traffic and conversions – in SEO and more broadly in digital marketing.

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Tory Gray

eCommerce Content Optimization Tips for High-Quality Content

Find out how improving your content quality can keep your eCommerce business running when sales are down — including our proven SEO strategies.

By Tory Gray January 14, 2022

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Before you move to a new platform or change your URL, review our complete eCommerce website migration checklist to preserve as much traffic as possible.

By Tory Gray January 6, 2022

Technical SEO | Case Studies

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

With the right content pruning strategy, this client saw a 64% increase in strategic content revenue. We explain how we did it in this new case study.

By Tory Gray May 21, 2019

Content Marketing

An SEO’s Perspective: How to Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google's E-A-T.

By Tory Gray March 26, 2019

Case Studies | Technical SEO

BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here's what happened to their SEO after the migration, and how they've improved it tremendously since.

By Tory Gray January 23, 2019