We don’t believe in writing content for search engines. eCommerce copy should be written for shoppers with the purpose of informing and converting, and sometimes entertaining. This is good content.
We do believe in optimizing good content for search engines. There is no magic formula for using SEO elements in content. We ensure your content is not only optimized for search engines, but speaks to the needs of your visitors and highlights why your products are uniquely qualified to meet those needs.