Approximately 80 percent of those who contact Inflow about eCommerce search engine optimization services have been burned by another agency.
In most cases, they’re unhappy because they did not see results, communication was poor, some other nonsense was being peddled as SEO, or all three.
Below, we explain what makes our SEO for eCommerce sites better than other agencies.
A static scope of work that focuses on “building five links a month, writing three articles a month, and targeting twenty specific keywords” is not, in our humble opinion, real SEO. Those are merely bits and pieces of SEO.
Just like you can’t build a house if you focus only on plumbing and electrical, real SEO—the kind that produces increased sales—must be comprehensive and flexible.
While not something that directly influences SEO results, it’s critical that your analytics be set up correctly and provide your SEO team with accurate data from which to draw conclusions and make recommendations. Our lead analytics expert is one of only one hundred Certified Google Analytics trainers in the world and, as a first step, we’ll make sure your analytics are configured correctly. (This is true of all our services).
Technical SEO is critical, not simply because it’s a vital element in successful SEO but because it’s one of the few factors over which you have complete control. If you don’t take care of the technical aspects of SEO, you’ll mute the effectiveness of any efforts with content creation/optimization and link building. And many agencies barely go beyond a few surface-level technical SEO elements. Inflow, on the other hand, goes deep on technical SEO.
In addition, eCommerce websites that include product catalogs and shopping carts present technical challenges that lead-generation websites do not. As a result, it’s crucial that you work with eCommerce specialists like Inflow.
Once you have the technical aspects of SEO handled, it is all about content and links.
Taking a comprehensive approach to SEO requires a focus on foundational content and strategic content.
Foundational content includes such items as metadata, content on key pages (such as your homepage), category pages, and product detail pages.
Conducting thorough keyword research to find targets that are both relevant to your business and for which you have a good chance of ranking at or near the top of the first page is the initial step. From there it’s about optimizing existing content and creating fresh content to fill any gaps.
Strategic content such as blog posts, guides, videos, and infographics are critical for targeting top-of-funnel keywords, attracting links, and raising your site’s overall domain authority.
Should you need content creation services, Inflow employs in-house copywriters and has access to a variety of third-party content sources such as PR experts.
Many people call Inflow specifically looking for link building services. While obviously one of the most important aspects of SEO and something we do quite a bit of, it’s important not to skip the other areas we’ve covered above.
When it’s time to build links, we start with an audit to establish an appropriate baseline backlink profile and develop a strategy tailored to your industry and your resources. Generally, we build links in the following four ways:
Link building that leverages low hanging fruit link acquisition opportunities such as commenting on popular blogs, answering questions on QA sites or forums, or monitoring editorial calendars and journalists requests for relevant stories and sources.
Link building that leverages your existing relationships with vendors, complimentary businesses and charities.
Link building that leverages product giveaways, contests, discounts or paid sponsorship to attract attention.
Content Centered Campaigns
Link building that leverages content such as how to guides, infographics and other useful tools to attract links organically as well as through outreach promoting the content.
While average agencies skip certain areas, the SEO elements discussed above are relatively standard for any top ecommerce SEO company. Inflow addresses all areas of SEO about as deeply as an agency can. But we don’t stop there.
Our eCommerce website SEO team has pioneered many exotic and outside-the-box SEO strategies that other agencies learn from in Inflow’s eCommerce marketing blog. We’d be happy to give you some examples during a strategy call with our team.
Our approach to SEO for ecommerce sites is flexible in two ways.
First, we’ll flex our focus. While there are many core elements of SEO that don’t change, every industry and site is different. And Google’s algorithm is always shifting. If your site needs major technical work, that may be our initial focus. If content is your core problem, we may start there. And when things inevitably shift, while other agencies stick to the program they sold you at the beginning, we’ll flex and shift our focus to the top priorities presented to us in real time.
Second, we can flex with your resource needs. For example, Overstock.com had six in-house SEO’s—plenty of in-house resources. They relied on us for exotic technical consulting and support not copywriting or link building.
Some of our smaller clients, on the other hand, have few or no in-house resources and need us to be hands on with implementation. So if you need us to consult with your copywriters on creating and optimizing copy, we can play that role. If you don’t have copywriters, we can develop the content strategy and do the copywriting for you. The same is true for link building. We can either coach your team or execute all the outreach and build the links on your behalf. So there you have it: real SEO for real results.
Learn more about why we’re considered one of the top eCommerce SEO agencies in the world.
“It’s great to see the increase in organic search traffic and revenue from all of our efforts, specifically over the past 6-7 months of working with Inflow. Under their guidance, we have been able to experience impressive growth.” ~Mickey Luongo, Vice President, Total Home Supply
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