baseball player hitting the ball

While everyone with a little bit of SEO knowledge knows that links are an extremely important part of the overall optimization process, not everyone knows (or wants to get into!) the nuts and bolts of putting together a great link building campaign. It requires time. It requires effort. It requires patience. And often it requires coffee.

Armed with the right knowledge and willingness to spend some dedicated hours in front of the computer, a novice can hone his or her link building skills in due time. Let’s look at a just a few (of many) things that anyone can do to get started on a successful link building campaign.

Submit your website to quality directories. These may be free directories or paid directories. Make sure to avoid spammy directories and link farms- sites with WAY too many links that really won’t benefit your website that much. Frankly, they are a waste of your valuable time. Don’t be afraid to spend money on the Yahoo Directory, and get listed in DMOZ- this one is free!

Submit your blog to blog directories. You do have an on-site blog, right? If not, make one! Blogs have proven capable of ranking for terms just as much as, and in some cases higher than, a page on the main part of your website. Getting your active blog listed in blog directories means more links showing love to your blog, which you can then turn into love for your entire website.

Make a video! I know, I know- this sounds like a lot of work and you don’t think it’s worth it or you don’t have time. I am here to tell you that it IS worth it and you DO have time. When your video shows up with an embedded screen shot on the first page of Google for the keyword you tagged it with, you will come around to my way of thinking. Speaking of tags- use them! Titling and tagging your video with the appropriate keywords is the only way people will find your video! Sounds simple enough, but you’d be surprised how many people do not do this.

While I can’t “give away the link building farm”, I hope these few tidbits are helpful as you think about your own link building activities. Now go get that espresso and get to work!

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