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Let’s Boost Your Traffic With Results-Focused SEO for eCommerce
To compete in today’s eCommerce world, you need a better approach to SEO than tired old tricks like keyword stuffing and gimmicky link building.
A more holistic approach is needed to optimize your site for search engines and ultimately grow your business. Inflow’s answer is Inbound Marketing with a strong eCommerce SEO focus.
Here are some of the ways Inflow® incorporates SEO into Inbound Marketing:
Optimizing Content For Keywords and Topics
Don’t let the value of your website diminish with a poorly optimized on-page strategy.
Inflow Strategists comb through your site to optimize your content for relevant keywords and topics. Part of this is conducting a Content Audit to identify pages that will benefit from content improvement, and identify where you have gaps that need to be filled. Strategists then optimize your foundational content with your targeted keywords that attract your desired customer–not just to rank No. 1 on a search engine results page. After all, what’s the sense in that if it’s not bringing the best visitors to your site?
Technical SEO
It is critical for eCommerce websites to be built on a technically sound foundation in order to be successful in driving traffic via SEO.
Our Strategists will audit your site to find any issue that may be hiding or issues that are already known. From there, they’ll formulate a plan with action items prioritized for ROI. Technical issues can range from crawlability to duplicate content on pages. No matter the number of issues, your Strategist will seek them out and set up your plan of attack.
Link Building Via Content Marketing
Despite a somewhat shady past reputation, links are still critical for your site’s SEO health and success.
Content marketing has become such a buzzword these days that it’s hard to tell what the true objective of it can be–especially in relation to your site’s SEO. Our link building via content marketing is always 100 percent white hat and focuses on creating compelling content that will earn links back to your site.
If you’ve engaged in lower quality link building in the past, you may have a need for link auditing or cleanup. The bottom line is that our team has the expertise to get your link profile where you need it to be in order to grow.
SEO For Site Migrations
Without a technical SEO partner in migration, you can see a drop in traffic and sales.
Migrating your website is a big deal that can be both exciting and nerve-wracking. You can partner with Inflow to make sure every detail—both big and small—is taken care of when you migrate. Some basic issues that can arise include-
- Problems with redirects
- Duplicate URLs
- 404 and other crawl errors
With Inflow on your team, you’ll have a smooth transition as everything will be accounted for during migration.
