Improve Ad Performance with Google Shopping Data Feed Optimization

  1. Great read! Another useful tip is to use custom labels in your google shopping feed. That way you can group products according to your promotional efforts and focus you reporting on a campaign-level.

  2. One should always keep a check on the performance results and even keep comparing them to see how much is the increase or decrease and according take the decisions based on it and change its policies depending on it as well. Well written !

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About The Author

Gabe McFarland (Alumni)

I've been working in the shopping space for over 5 years now, and have slowly watched it become a real game changer for many businesses. Over the last couple of years, I have had the pleasure to work with clients all over the world including the US, Germany, Australia, and South America. I've worked with the some of the largest brands and agencies, down to clients just starting out in the shopping space. I have managed almost all CSE's and Marketplaces including Google, Amazon, Bing, Facebook DPAs, Walmart etc.

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