Ashley Berman Hale

Technical SEO Consultant

She/Her/Hers

Ashley Berman Hale has been in the technical SEO and adjacent fields for over 20 years. She’s worked for startups, large companies, and has been an independent consultant. She thrives off of finding opportunities, solving tricky technical problems, teaching & empowering folks, and collaborating across teams.

She’s worked across many types of industries including SaaS, non-profits, travel, ecommerce, B2B, medical, brands, publishing and more. With a love for experimentation and solving issues she’s mentored others in the space, has presented at conferences across several countries, and has been on many podcasts.

Areas of expertise include: technical audits, rendering, site speed, security, accessibility, internationalization, migrations, UX, architecture, scalability/automation, AI/LLMs, and more.

Recent clients include: Bed Bath & Beyond, Overstock, eBay, Home Depot, Dillard’s, Chewy, Sportsman’s Warehouse, Motley Fool, Artsy, Canva, Adobe, Capital One, Dell, Snyk, Fidelity, Fandom, Merriam-Webster, FanDuel, Twitch, Consumer Reports

Ashley lives in Colorado with her daughters, menagerie of pets & foster animals, and is surrounded by an awesome community of friends.